Digital Marketing Manager

Digital Marketing Manager

The Driving Spirit

Snows are an AM Top 50 automotive retailer covering 18 Brands at 52 franchises. Based in the south and south-west of England the business differentiates itself from its customers by delivering outstanding customer service for its customers and manufacturer partners.

Snowsare looking for an energetic, focused DigitalMarketing Manager to work in our Marketing Department based in Hedge End. The Digital Marketing Manager is a member of the Marketing Team and will report in to the Marketing Manager. The Digital Marketing Manager will support in delivering a successful Digital Marketing strategy, by carrying out a range of activities that will establish, maintain and continually enhance the Group’s online presence as well as supporting the Marketing Team with Ad-hoc tasks which supports the Group with its’ goals and aspirations.

Your day

• Oversee all aspects of our digital marketing including our database, email, and paid advertising campaigns
• Manage the Digital Marketing Team which includes three direct reports – Digital Marketing Executive x 3
• Develop and monitor campaign budgets
• Plan and manage our social media platforms
• Prepare accurate reports on our marketing campaign’s overall performance
• Coordinate with the Marketing Manager and Marketing Director to improve marketing results
• Identify the latest trends and technologies affecting our industry
• Evaluate important metrics that affect our website traffic and target audience
• Work with your team to brainstorm new and innovative growth strategies
• Generate strategies that provide awareness of Snows Motor Group and their brands in the local market places
• Manage our Group’s online reputation through Reputation.com

Social Media

• Actively seek out relevant and interesting content from sources such as manufacturer websites, manufacturer marketing portals, and industry news sites, as well as directly from our Dealerships.
• Schedule content for the Group’s social media accounts by publishing posts across multiple channels and to maximise efficiency.
• Monitor and respond to all social and Google My Business interactions e.g., reviews/questions and notify the Dealership where applicable.
• Continuously seek to identify key trends, hashtags and industry authorities with the aim to utilise opportunities to increase engagement.
• Create, post and to monitor social media campaigns and boosted posts where required.
• Download and distribute any leads received from the aforementioned paid campaigns, ensuring GDPR guidelines are followed.

General Marketing

• Communicate with relevant Sales Managers on a weekly basis to update the demo stocklist and ensure the Group website is amended accordingly.
• Manage the requirement of Dealership stationery materials e.g., business cards.
• Maintain the Financial Conduct Authority register for all finance advertising.
• Work closely with the wider Marketing Team to contribute ideas to support wider marketing campaigns.
• Provide support when required for Sales and Marketing events.
• Adhere to and work within GDPR at all times.

Have you got what it takes?

• Effective planning
• Proven campaign implementation across all digital networks
• Marketing, digital and social media savvy
• Creative thinking
• Problem solving
• Excellent communicator across all levels of the hierarchy
• Strong analytical skills

Essential:

• Relevant Marketing or equivalent qualifications to support technical skills
• Broad, current experience in a marketing or digital role or relevant field
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Up-to-date on the latest trends and technologies in digital marketing

Desirable:

• 
  Bachelor’s degree in marketing or equivalent in a relevant field
• A minimum of 5 years’ experience in a digital marketing or equivalent position

Hours of work

8.30am – 5.30pm with an hour for lunch Monday to Friday.

What is in it for you?

• Highly competitive salary.
• Full training and support to help you immerse yourself in the role and Snows values.
• 30 days holiday, inc. Bank holidays plus additional holiday entitlement as recognition of length of service with Snows at 5,10,15, 20 years anniversary. (Pro rata for part time employees).
• Discounted MOTs, Service & Parts.
• Recommend a Friend Bonus/ Introducing a Customer Bonus.
• Life Assurance Benefit.
• Snows Contributory Pension Scheme.
• Health Shield.
• BEN – Employee Assistance Programme.
• Excellent development opportunities to learn & grow with Snows.
• Role dependant – tool box insurance /company car scheme/ Uncapped earnings potential through commission or bonus structures.

Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.

Due to the volume of applications, only shortlisted applicants will be contacted. If you do not hear from us within 2 weeks of applying then please assume you have been unsuccessful on this occasion.

** Important Consent Note** By clicking the “Submit Application” button, you are expressly giving your consent to us sharing your CV within Snows. This is for the purpose that other roles within the Group may be suitable for you. As a result, you are giving your consent to receive email contact from Snows for the purpose of discussing available roles with you. Snows will not use your details for any other purpose or share your details with any third parties outside of the Group. If you do not give your explicit consent for the reasons stated above please do not click the “Submit Application” button.

Thank you for applying to Snows.