Digital Marketing Executive (Hybrid)

Job content

DIGITAL MARKETING EXECUTIVE

HYBRID - GREATER MANCHESTER

UP TO £30,000

Who you’ll be working for:

We are proud to be working EXCLUSIVELY with this pioneering travel company hiring a Digital Marketing Executive. With over four decades of excellence in orchestrating unforgettable travel experiences and as a premier player in mass participation events, this business has been a driving force since its inception over 40 years ago.

Responsibilities:

The role of the Digital Marketing Executive encompasses assisting in the deployment and enhancement of the company’s digital marketing endeavours using a range of platforms, such as email marketing, social media, SEO, and PPC. This role reports into the Digital Marketing Manager and takes charge of orchestrating, executing, and assessing the efficacy of their digital marketing initiatives.

By harnessing digital platforms and collaborating closely with the broader marketing team, you will create and execute potent digital marketing campaigns aimed at optimising interaction, conversion rates, and ultimately propelling the company’s expansion.

• Execution of Digital Campaigns: Develop, execute, and monitor digital marketing campaigns across diverse platforms, like social media, search engines, emails, and display advertising. These campaigns will promote their tour packages and services. You will collaborate with the wider marketing team to strategise and conduct imaginative email marketing campaigns. It will be your responsibility to guarantee accurate scheduling, thorough testing, and punctual launch of all campaigns.
• Website Oversight: In conjunction with third-party web development teams, ensure the websites remain current, user-friendly, and primed for conversions. Apply modifications to enhance user experience.
• Search Engine Optimisation (SEO): Refine website content and architecture to heighten search engine rankings. Undertake keyword research, evaluate SEO performance, and implement tactics to enhance organic visibility.
• Paid Advertising Support: Aid in managing pay-per-click (PPC) advertising initiatives, including Google Ads and social media ads. This may involve collaborating with external agencies as needed. Track performance, adjust budgets, and optimise ad content to achieve improved outcomes.
• Email Marketing: Curate, build, and maintain the email database within the Force24 platform. This encompasses ensuring data accuracy, cleanliness, and segmentation for targeted effectiveness. You will collaborate with the Digital Marketing Manager to uphold best practices, institute automated email workflows, and design lead nurturing sequences to optimise customer journeys, enrich the customer experience, and refine conversion pathways.
• Audience Targeting: Employ demographic, behavioral, and psychographic insights to segment and target audiences skillfully. Tailor campaigns for distinct customer segments.
• Compliance and Privacy Adherence: Ensure email marketing adheres to pertinent data protection and privacy regulations (e.g., GDPR). Maintain up-to-date familiarity with industry benchmarks.
• Segmentation and Personalisation: Capitalise on audience segmentation and personalisation features within Force24 to direct pertinent email communications toward specific customer groups.
• CRM Administration: Leverage the incoming CRM system to categorise customers based on demographics, behavior, and transactions. Design focused marketing campaigns and communication strategies that engage various customer segments through the Force24 email platform.
• Analytics and Reporting: Monitor and evaluate digital marketing metrics, encompassing deliverability, engagement, and conversion rates. Collaborate with the Digital Marketing Manager to present insights and findings to the marketing team. These data-driven insights will be employed to optimise forthcoming campaigns.

Experience required:

• Adeptness with digital marketing platforms, such as social media, Google Ads, and email marketing tools.
• Capability in CRM systems, with an understanding of capabilities and best practices, ideally within the travel industry.
• Data-oriented approach, with the capacity to analyse campaign performance and make decisions rooted in data.
• Experience in website development and maintenance, ideally using WordPress.
• Comprehension of segmentation and personalisation strategies for effective targeting of diverse customer groups.
• Familiarity with data protection and privacy regulations (e.g., GDPR) associated with email marketing.
• Strong grasp of SEO principles and best practices.
• Acquaintance with content management systems (CMS) and basic HTML/CSS.
• Analytical mindset with the ability to interpret data and make decisions driven by data.
• Independence and teamwork proficiency in a dynamic environment.
• Basic graphic design skills and familiarity with tools like Canva or Adobe Spark (a plus).
• Additional assets: Google Analytics and Google Ads certifications (a plus).

Benefits:

• 25 days holiday rising to 26 after a year and increasing to a maximum of 31 with service.
• Non contractual performance related company bonus, offering the opportunity to earn up to an additional 12.5% of basic salary
• Opportunity to travel the world literally
• EAP access
• Generous sick pay after probation
• Opportunity to attend training courses and events to further your skills, paid for by the company
• Christmas gifts
• Christmas office closure
• 3 or 4 staff events annually all paid for
• Contributory Pension Scheme

Click here to apply for this Digital Marketing Executive, travel industry job, which is being recruited by Fiona Morrison-Arnthal and Ambitions Travel Recruitment, a boutique recruitment agency, specialising in travel and hospitality roles, and known for sourcing hard to find talent.

IMPORTANT

• If this role ticks your boxes and you’ve got the relevant experience, then do click and apply
• If this role isn’t for you but you’d be keen to receive suitable job alerts, then register with us now www.ambitionsrecruitment.com
• Due to the massive number of applications, we receive, we’re usually only able to reply to candidates whose requirements meet our customer’s needs. We’re super grateful that you take the time to apply, and we will save your cv and be in touch for other suitable roles
• Please visit our website www.ambitionsrecruitment.com for our full privacy policy which explains how we store and access your personal data and our candidate promise to never share your details with an employer without your prior consent etc

Job Types: Full-time, Permanent

Salary: Up to £30,000.00 per year

Work Location: In person