Digital Marketing and Communications Officer

Job content

Work together with the Head of Marketing and Communications and the Marketing and Communications Officer to ensure the profile of the hospice is increased and communications opportunities are maximised to raise awareness of all charity, trading company and clinical service activity. Develop innovative digital content to improve engagement, raise awareness and increase fundraising. Lead on paid for digital advertising opportunities including Facebook adverts and Pay Per Click in collaboration with the Head of Marketing and Communications. Develop and write case studies and develop new mechanisms for showcasing stories (e.g.

video clips), maintaining an up to date library of case studies. Be aware of the latest developments and trends in the social media or online arenas, and in digital technologies, suggesting new ways to implement these at the hospice and approaches that may increase uptake of our marketing and communications messages. Liaise with wider hospice staff and volunteers, patients and families to gather news stories or other content, managing relationships in an appropriate manner. Liaise with wider hospice staff and volunteers, patients and families to gather news stories or other content, managing relationships in an appropriate manner.

Develop and manage the website, keeping content up to date and appropriate, making improvements to functionality and advising colleagues on maximising its potential. Monitor its effectiveness and identify potential opportunities for further development to ensure that it continues to achieve its objectives. Ensure the website is kept regularly updated with news stories, events, fundraising activity and other content, ensuring it is engaging, relevant, timely and optimised, and sits alongside the wider communications and marketing activity of the team. Update the hospice intranet site with relevant copy as required.

Coordinate the schedule for social media and website activity. Provide photography at events, cheque presentations and visits as required and liaise with freelance photographers to provide detailed briefs. Represent the hospice at internal and external events as required. Help ensure promotional materials and online information is up to date and consistent with brand values.

Contribute to the development and implementation of the hospices annual communications strategy which includes both internal and external communications. Liaise with other internal departments, in order to advise and develop plans or identify opportunities which raise awareness of St Anns Hospice and its cause. Liaise with any external agencies and freelance service providers as appropriate. Contribute to supporter newsletters and publications when required, liaising with relevant staff and external suppliers to ensure deadlines are met.

Develop and maintain an effective online photo library of images and relevant permission forms. Monitor statistics, producing and keeping reports on impact of social media and website activity.