Digital Content Coordinator

JOB DESCRIPTION and
PERSON SPECIFICATION

Job title: Digital Content Coordinator

Department: Marketing and Communications

Starting salary, grade: Grade 4 (£23,184 per annum, pro rata)

Hours of work: 1 year contract, Part time - 30 hours per week to be worked flexibly

Responsible to: Marketing and Communications Manager

Responsible for: None

Purpose of role:

The Digital Content Coordinator will be responsible for producing and curating high-quality digital
content for the effective promotion of the organisation. Reporting to the Marketing and
Communications Manager, the role involves developing and executing campaigns, creating visual
assets, and capturing events and activities, both on campus in Sunderland and London, as
required. The Digital Content Coordinator will play a vital role in enhancing the visibility and appeal
of the SU.

Accountabilities:

The key accountabilities of the post holder will be:

• Creating and capturing high-quality digital content that aligns with the organisation’s brand

• Developing and executing digital and on-campus campaigns that support the overall

• Supporting the website redevelopment and our social media with creative assets, such as

• Enhancing the organisation’s presence in London by capturing events and societies and

• Manage the organisation’s digital content library, ensuring that it’s up-to-date and

• Stay up to date with the latest digital content trends and technologies, and make

Responsibilities and Duties:

• Creating high-quality photography and videography to be used in print and online
• Developing exciting campaigns linked to on-campus to reach out to students directly
• Creating animation and GIFs to enhance our social media presence while producing project

Graphic Designer

• Developing and executing digital campaigns to increase the visibility and appeal of the SU

• Creating a library of assets, capturing SU events and activities, societies, and other student

• Liaise with internal and external stakeholders, including student groups, to develop and

• Managing and organising digital assets in a centralised repository
• Collaborating with the Marketing and Communications team to ensure consistency in

recommendations to Marketing and Communications Manager for their adoption where
appropriate.

• Building and maintaining relationships with key stakeholders to ensure the successful

• A flexible approach to working will be required with regular out-of-hours work to attend

• This role will involve occasional travel to London Campus
  

Person Specification:

• Proven experience in creating and producing high-quality digital content, including

and developments

Health and safety:

• Have an understanding of health and safety legislations and ensure activities are risk

• Undertake training as and when appropriate
  

Person Specification:

Essential Desirable Method of

assessment

A I T D

Qualifications

Relevant degree or equivalent qualification ✓ ✓ ✓ ✓

Evidence of ongoing CPD ✓ ✓

Experience

Proven experience in creating and producing
high-quality digital content – i.e. videography,

photography, and animation

✓ ✓ ✓ ✓

Experience in developing and executing digital
campaigns to increase brand awareness and

engagement

✓ ✓ ✓

Managing relationships with a variety of
stakeholders

✓ ✓ ✓

Experience in producing content for a range of
digital channels and platforms (e.g. website,
social media, email)

✓ ✓

Skills, Knowledge & Expertise

Strong creative skills with extensive experience
of using Adobe Premier Pro/After Effects,
Photoshop, and Lightroom in your work

✓ ✓ ✓

Excellent Photography skills ✓ ✓ ✓

Excellent video production skills including filming
and editing

✓ ✓ ✓

Knowledge of social media platforms and
experience in using them to deliver effective
campaigns

✓ ✓ ✓

Ability to communicate clearly and confidently
using a range of channels

✓ ✓ ✓

Ability to respond positively to challenging
situations and solve problems quickly and
creatively on tight deadlines

✓ ✓ ✓

Strong communication and interpersonal skills,
with the ability to work collaboratively with
other teams and stakeholders

✓ ✓ ✓

Ability to work using your own initiative and
taking ownership of projects

✓ ✓

Comprehensive knowledge of sector ✓ ✓

Experience in creating and executing event
promotions and campaigns

✓ ✓

Familiarity with website content management
systems

✓ ✓

Good knowledge of Health and Safety law and
principles

✓ ✓

Values and Behaviours

Demonstrates attention to detail and a
commitment to quality

✓ ✓ ✓

A demonstrable commitment to our
organisational values

✓ ✓

Strong commitment to, and understanding of,
the principles of equality, diversity and inclusion

✓ ✓ ✓

Comfortable working in a democratic, student-
led environment with the ability to empower and
build constructive relationships with elected
leaders

✓ ✓

A passion for digital media and commitment to
staying up-to-date with the latest trends and
developments

✓ ✓

Ability to take constructive feedback and
incorporate it into work

✓ ✓