Digital Communications Manager - JID 12382

Job content

• Role: Digital Communications Manager – REF 00137
• Permanent
• Location: London – Office Based
• Salary: £48,891 per annum

Job Description:
The Digital Communications Manager will work closely with the Director of Corporate Affairs and the Head of Digital & Social Media, to manage all aspects of the client’s social media activity and its wider digital estate including its website and content strategy. You will play a key role in managing our LinkedIn feed, relaunching and maintaining our Twitter handle and other social media channels as required. You’ll help plan our content calendar, deploying and promoting engaging, visual content. You will ensure the client’s social media channels play an effective part in our communications relaying progress in the project roll-out, explaining the potential of our secure data network to enable innovation and contribute wider public good, and demonstrating that the company is a great place to work. A key responsibility of this role is also to continuously improve our new corporate website, working alongside our agency to develop exciting new features and content. This is a critical role, central to building the company brand and reputation.

Key Accountabilities

• Support the further development, implementation and evaluation of an effective digital communications strategy.

• Develop social media channels -- in particular LinkedIn and Twitter to foster wider understanding of the organisation’s work and progress, to promote thought leadership, and to enable effective digital communications in reactive and proactive scenarios.

• Support the Head of Digital & Social Media in developing and maintaining our website to build the brand, explain and illustrate what we do, and showcase the progress we have made as part of the nationwide project roll-out. This includes an emphasis on extensive and more proactive use of data from the roll-out to demonstrate its progress.

• Own the day-to-day processing of website updates via our CMS, working in partnership with our digital agency. Own and drive the planning and commissioning of content to help drive traffic and engagement to the website, including videos, animations, photography and infographics. Produce some of this content in-house for social media channels

• Ensure the integrated content calendar is populated with a forward view of proposed activity for digital channels but also for internal communications and external media channels, in collaboration with relevant colleagues in the Corporate Affairs team. Play an active role in monthly editorial workshops where content opportunities are developed.

• Ensure our content produces a consistent brand message across all the social media channels and the website.

• Manage day-to-day relationship with external content agency to ensure they are delivering on time, within budget and to the standard we expect.

• Work with the Head of Digital & social media to continuously improve the website. Engage with collegues to understand how the website can enable their goals and monitor performance of website, using analytics to guide improvements.

• Monitor social media channels, providing community management where required and offering tactical counsel on live issues, responding where appropriate in line with the company’s position. Monitor industry, tech and associated social media feeds, and create analysis reports.

• Support the capture of insight and data from digital estate and social media activities, analysing these on a regular basis to evaluate effectiveness and performance, and ensuring the data informs our management of the organisation’s reputation.

• Maintain a high level of knowledge of current and emerging trends and practices in digital communications and social media, and able to translate these into potential advances. Share learnings with corporate affairs colleagues.

• Close collaboration with colleagues managing external and internal communications, stakeholder engagement, regulatory affairs, strategy and product management, so that Corporate Affairs operates in an integrated way.

• Close collaboration and co-ordination where appropriate with social media counterparts

• High quality written deliverables as required, including presentations.

• In all dealings, demonstrate our core values of Excellence, Partnership and Ingenuity.

Person Spec
Skills and Experience - Essential

• A track record of success within a web and social media function, either in-house for a corporate, or agency side.
• Experience in working with website content management systems, preferably including Umbraco.
• Experience of responsibility for writing content for social media, posting and monitoring, with evidence of having developed and grown an organisation’s social media community/following.
• Familiar with major social media platforms and understanding of their relative benefits and applications for business.
• Experienced and proficient at producing social media performance reports including reach, sentiment, engagement and community size.
• Proven track record in proactively delivering a content strategy that ensures consistent and high-performing content is regularly created for the appropriate digital channels.
• Well organised, accustomed to balancing deadlines and priorities.
• Sound judgement in managing issues, especially on social media channels.
• Capable of assimilating complex policy or technical detail and then explaining this clearly to lay audiences.
• High levels of personal initiative and a positive outlook.
• Strong written and oral communication skills.
• Flexible, calm, and used to working at pace.

Skills and Experience - Desirable

• Previous experience using a publishing and monitoring platform (eg. Radian 6, Salesforce Social Platform or Pulsar).
• Experience in creating content in-house including use of Adobe suite of design tools and copywriting.
• Experience of integrated campaigning across all audiences and channels, and awareness of the internal and external impacts of the relative channel mix. Knowledge of the tech or energy industries

Job Types: Full-time, Temporary, Contract