Digital Channel Specialist

Make your mark for patients.

We’re here because we want to build the future and transform patients’ lives for the better.

At UCB, our people are our experiences and achievements, our passion and drive. That’s why we’re looking for talented individuals with diverse backgrounds and experiences - not just the best and brightest, but those who care about making a meaningful difference in the lives of patients. We promote an environment of diversity, openness, and respect where people can make valuable contributions.

An exciting journey lies ahead. Will you join us in pushing the boundaries of what’s possible?

To strengthen our Immunology Europe Digital Strategy and Capability department, based in our headquarters in Brussels, Belgium, Slough, UK, Monheim, Germany, Paris, France, Madrid, Spain or Milan, Italy we are looking for a talented individual to fill the position of: Digital Channel Specialist.

The digital channel specialist is a critical role in driving the transformation of our omnichannel data & analytics driven Go-to-Market (G2M) model and in innovating the way we collaborate and interact with our customers.

The role reports into the Immunology Europe Digital Strategy and Capability Lead and is integral part of immunology EU Strategic Operations teams and requires proven expertise around an array of digital channels such as social media, e-mail marketing, 3rd party advertisement, programmatic, google search / display advertising, marketing automation, and mobile tools which translate business strategies into effective digital solutions.

You like to work in an environmentwhere you can:

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  be responsible for the definition of digital channel and capabilities strategy, the successful optimization of existing digital channels and identification of new channels to reach our business goals in support of the iPVU (Immunology Patient Value Unit) strategic imperatives.
• closely cooperate with global, regional and local teams to identify required digital channel capability needs. You will be responsible of ensuring on time delivery, supporting the development, implementation and continuous improvement / maintenance across the geographies.

You will contributeby:

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  Developing channel strategy to enhance digital customer engagement and support the iPVU strategy. Identifying opportunities to set new direction to improve HCP (Healthcare Professional Partners) and Patient channel experience. Supporting the Digital Strategy & Capabilities Team in the creation of the service portfolio.

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  Creating strong collaboration with Asset and Solutions teams, Medical, and field operations to enhance the G2M through digital channels. Close collaboration with various internal and external stakeholders for planning, development, integration and implementation of capabilities

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  Identifying, deploying and maintaining digital channel capabilities including;

• definition of best practices / standards, templates, process flows, operational management, roles & responsibilities, foundational performance and qualitative metrics, playbooks.
• organizing training, roll-out a toolset for channel activation, vendor selection and management.
• establishing operational excellence to deliver high quality and cost-effective output in each digital channel.

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  Defining, in collaboration with wider team, of meaningful and measurable KPIs and metrics concerning adoption, impact, effectiveness of digital capabilities. Monitoring of those, taking conclusions and provide advice on possible actions.

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  Communicating, educating and training internal stakeholders. Ensure right level of adoption and usage of the capabilities within the organization (key users are clear on how and why to start, develop and optimize the channels). Facilitate, communicate and actively promote digital organizational intends, concepts and best practices and influence their flowless adoption across organization and geographies. Participate to the continuous improvement of operational processes.

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  Responsible for a continuous benchmarking of working methods, tools and processes. You will continually assess and identify new opportunities for digital capabilities to be brought in house and evolve the EU iPVU omnichannel capabilities.

Interested? For this position you’ll need the following education, experience and skills:

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  With your customer centric mindset, you will be able to help us truly make a difference when it comes to best serving our customers. You have a reputation as status quo changer and an entrepreneurial / out of the box mindset.

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  You work very well in cross-functional teams and like working in a diverse environment with local, regional and global colleagues. You possess strong interpersonal skills, outgoing personality, and desire to provide outstanding service. Your English is fluent.

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  You identify yourself with our Company’s mission, you have a strong sense of ethics, a strong commitment to having an impact and a genuine interest in healthcare.

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  You hold a bachelor’s degree in business or digital marketing and digital communication and have at least 3-5 years of relevant experiences in a digital working environment at a company or agency side.

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  You have developed your understanding of user journey optimization & user experience and can demonstrate experience across various digital channels including social media, e-mail, 3rd party advertisement, programmatic, display advertising, marketing automation.

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  You are experienced and creative in targeting and devising digital campaigns to engage, inform and motivate. You use analysis tools such as Google Analytics and problem solving. You are passionate about digitalization and transformative processes with an advanced knowledge of related trends and constant strive for incremental innovation

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  You thrive in complex, rapidly changing environment that includes a sense of urgency. You enjoy working in collaboration with teams and influencing, and you recognize yourself as an independent and accountable self-starter.

About us.

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 7,600 people in all four corners of the globe, inspired by patients and driven by science.

At UCB, everything we do start with a simple question: “How will this create value for people living with severe disease?”. We are on a journey to become the patient-preferred biopharma leader by delivering medicines and solutions that improve lives. We want to ensure the creation of patient value, now and into the future, while contributing to a society where a population of 8 billion people and more should be able to live a good life within limited resources of one planet.

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.