CVM Campaign Manager

☞ Vodafone

View: 104

Update day: 11-06-2024

Location: Newbury South East

Category: Marketing / PR Sales

Industry: Information Services Information Technology Services Telecommunications

Job type: Full-time

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Job content

Role profile

Role title: CVM Campaign Manager

Band: G

Reports to: CVM Delivery Senior Manager

Location: Flexible, UK.

Role Purpose

The Customer Value Management Delivery team drive incremental revenue through data analytics to identify opportunities & risks on the VCS & central VGE base and run targeted campaigns & improvement activities. The primary focus is on cross/up/deep-sell plus churn reduction and improved renewal performance measured through incremental TCV and revenue and improved churn and renewal OCR & TCV.

The CVM Campaign Manager will play a key role through development of renewal, cross & up-sell activities and by ensuring that the sales & service channels have the right insights to have informed & relevant conversations with their customers.

Key Accountabilities And Decision Ownership
  • Drive improvement in VCS/central VGE revenue (e.g. ARPU uplift, product cross-sell, prospect acquisitions) through delivery of CVM renewal, up, cross & deep-sell campaigns and activities
  • Improve Customer Experience through development of CVM lifecycle campaigns
  • Ensure required regulatory communications are executed in a timely manner while minimising the impact on customer experience
  • Define the roadmap of CVM campaigns based on VCS/VGE strategy and campaign ROI and alignment with Marketing stakeholders
  • Input to the analytics/models required to ensure effective campaign targeting & improved response
  • Optimise campaign results through performance reviews and target, insight, process & offer improvements Core competencies, knowledge and experience [max 5]:
  • Minimum 5 years experience in business marketing, preferably direct or digital marketing
  • Commercial acumen
  • Ability to interpret data
  • Stakeholder Management
  • Negotiation & influencing skills
Must Have Technical / Professional Qualifications
  • Degree qualification
Key Performance Indicators
  • Campaign revenue (IYR & TCV)
  • Base churn
  • Renewal OCR & revenue erosion
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Deadline: 26-07-2024

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