Content Marketing Manager

Job content

Job Summary:

You will be responsible (together with the Studios team) for the development and roll-out of EMEA regional content marketing campaigns for Disney+. You will skew towards the 5 brands content (Disney, Pixar, Marvel, Star Wars and National Geographic), but may also need to support General Entertainment content and EMEA Originals, if required. The focus, and measurement of success, is to drive content awareness, engagement and increase acquisition of Disney+ as measured primarily via first streams.

Key focus is to work with the Studio teams to deliver tentpole campaigns for Disney, Pixar, Marvel, Star Wars and National Geographic content (previous titles include The Mandalorian, Obi Wan Kenobi, Encanto, Ms Marvel and Loki). Multiple content campaign toolkits will need to be developed concurrently with an estimated c.x10 key campaigns across the FY.

The Opportunity & Responsibilities:

• Together with the Studios team, deliver industry leading, insight driven, innovative, differentiated & effective content campaigns to markets for local amplification and activation.
• Work with the Snr Content Marketing Manager on setting campaign objectives, allocating budget, compiling the media brief/strategy and execution for key new Disney+ launches.
• Work closely with the Studios creative team on the creative development, production and execution of content campaigns for the 5 Disney+ brands and support the Senior Content Marketing with the content planning milestones for campaign up to and including the creative wall walk and post campaign analysis.
• Work closely with Publicis Imagine on developing and delivering regional media guidelines for each new launch.
• Share local market amplification of regional campaigns for potential share and reapply and receive feedback to create recommendations on how to improve regional content campaign toolkits for the future.
• Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Senior Content Marketing Manager with quarterly financial planning.
• Track key stakeholders on the delivery and approval of assets on time so that the Content Marketing Director can escalate and / or hold the stakeholders to account.
• Create EMEA templates for market feedback and collate regional content marketing summary on a monthly and weekly basis for regional and US reporting.
• Become a key point of contact for local marketing content campaign requirements on a day-to-day basis.
• Collaborate closely with the US and content planning teams across the 5 brands including working with Publicis Imagine on creating regional media guidelines.
• Work closely with Performance Marketing, Social Media, PR and communications and the EMEA brand team to ensure regional campaign strategies and plans are aligned and integrated.
• Represent the content management team within regional XLOB meetings as required and recommend opportunities which will help enhance the Disney+ brand and accelerate growth.
• Lead and mentor the Content Marketing Coordinator to ensure team is motivated, enthused, and excited.
  
  

The Experience We Require From You:

• Significant marketing experience at a manager level or ready to promote to this level
• Experience with Marketing content within the Entertainment industry (preferably SVOD)
• Experienced in developing and deploying content campaigns and marketing toolkits at a regional level from scratch to local market counterparts
• Ability to oversee and manage high impact, large budget end to end marketing campaigns across multiple touchpoints and tactical content campaigns which mainly rely on owned and earned performance and digital channels
• Media, creative agency and production team experience including writing inspirational briefs
• Budget management experience
  
  

Application deadline: Friday 12th August 2022