Content Activation Manager (12 Months Fixed Term Contract)

Job Purpose

The newly formed Customer Experience (CX) & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organisation, executing digital-only customer experiences across the General Medicines portfolio in markets outside the US with no local sales, marketing & medical resources.

We are looking for an experienced and passionate Brand Manager to lead the design, implementation and ongoing analysis & optimisation of agreed General Medicines brands across selected Greater China & Intercontinental (GC&I) Countries. Moreover, the role will play a critical role, supporting the Regional CX Director to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much improved customer experience and higher performance impact. This is an exciting 12 month fixed term contract, that will in turn see the successful candidate acquire new omnichannel marketing skills and experiences that will strongly support their onward career development aspirations.

This role will report to the ‘CX Director, GC&I” and will be a key member of the Digital Hub GC&I Agile Scrum Team, successfully delivering against clear commercial & medical Regional performance targets.

Key responsibilities

• Support the execution of omnichannel integrated campaigns for priority General Medicines market/brands across GC&I in a timely manner, with clear customer segmentation and targeting.
• Work closely with assigned Medical Affairs Managers within the Digital Hub team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix
• Manage x-matrix stakeholders and third parties to execute flawlessly, including MOC, media agencies and relevant Regional and Local stakeholders in the LOCs.
• In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals.
• Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives.
• Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.
• Manage content and activity demand forecasting and prioritization process with MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance
• Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub.
• Own the development, implementation & continuous optimization of customer-centric digital framework

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Mindset

• Agile and entrepreneurial mindset with problem solving attitude to impactfully achieve team’s gaols

Capability

• Previous experience in managing pharma prescription brands at local or global level
• Experience of GSK and 3rd party marketing channels & platforms for HCPs
• Proven track record of omnichannel marketing execution, including direct involvement in content & media planning, working closely with third party media suppliers.
• Experience in working with modular content
• Good Project planning skills
• Understanding of local Pharmaceutical codes and regulations
• Experience implementing GSK DDCx User Journey catalogue
• Experience analysing data & analytics to distil insights to optimise marketing campaigns

Stakeholder Management

• Partner closely with MOC, medical affairs managers and 3rd party agencies to drive timely plan execution
• Partners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical. legal etc.

Outside-In

• Demonstrates strong customer focus and awareness of digital industry trends

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Minimum 3 years of experience in Digital Marketing
• Minimum 12 months of experience in pharma industry
• Experience in campaign data & analytics for closed loop marketing
• Experience working with pharma brands at local or global level
• Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys
• Understanding of customer segmentation & targeting
• Hands on experience of content development and copy approval, i.e. Content Lab
• Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders
• High accountability & track record of successfully delivering critical complex projects

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

To learn more about Singapore GSK and our people, please click on this link: https://www.linkedin.com/company/glaxosmithkline/life/gsksingapore

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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