Business Development Manager - North/Midlands

Job content

Position OverviewThe Business Development Manager supports a portfolio of franchisees. The BDM delivers coaching, mentoring, business support and training. This role ensures franchisees launch and grow their business in line with our legal framework (franchise agreement) and implements procedures using the BRAND Operations Manual. The BDM’s role is to develop a strong working relationship with each franchise owner so that an annual business plan, goals and financial objectives are achieved meeting both franchisee and franchisor needs. The provision of coaching and training to ensure high standards of performance is integral to this role. Ultimately the BDM is the primary contact liaising with other departments as needed.Primary Responsibilities

• Coach and train franchisees in business performance. Focus franchise owners on sales, marketing, building teams and financial management. Train franchise owners where procedural gaps or knowledge gaps are identified.
• Ensure each franchise owner is competently using operating procedures, retains a focused business attitude and uses all tools to develop a profitable and growing business.
• Ensure franchisees are in compliance with the Franchise Agreement, Operating Manual, systems and model at all times. Where this is not the case take timely and clear actions to remedy.
• Take ownership of solutions-based support and take early intervention which ensures that franchisees successfully overcome business or personal challenges. Ensure that franchisees remain positive, focused on long term success and consistently grow their business.
• Ensure business performance success which leads to renewal of strong franchisees.
• Contribute to projects and innovation which drive improvement.
• Contribute to the continued success of BRAND through the development of procedures, ideas, training materials, contributions and presentations at all conferences and events.
• Take a key role in delivering presentations and support for new franchisees at New Starter Training.
• Develop strong and positive working relationships with all colleagues. Deliver on our code of values.
• Respond to all opportunities and challenges with a solution led focus.
• Ensure at all times that your role and contribution to our franchisees success results in positive feedback both for your role and our overall business.
• Guidance with key role recruitment
• Monitor and police the brand

Key TargetsThe BDM delivers support and contributes to the business in the following ways:

• Achieve required national objectives and revenue goals for each franchisee and nationally.
• Presenting/coaching/training at new starter training, inductions, visits, conferences and events and on a one to one or group basis using operational procedures and training tools which have been developed for franchisees. Where required create additional materials. Prepare and present using power point, webinars and other required mediums.
• Launch new franchisees using procedures and methods outlined, support intensive 16-20 week launch programme to ensure franchisees successfully launch their business, are confident in all operational procedures, win clients and build a team to meet their initial business plan goals and our minimum new starter standards as determined by the business.
• Plan and deliver proactive field visits using business performance, KPI data and profitability reports. Initially weekly, then monthly and generally as when needed to ensure a strong working relationship, positive outcomes and positive performance.
• Take prompt and corrective action to reactive telephone calls, emails and meetings required to support franchisees in overcoming challenges or receiving training.
• Capture and communicate all performance data, phone call & visit notes and actions in a concise manner, communicate to all required parties and follow up to ensure actions completed.
• Support and coach franchisees to develop a robust, ambitious, and achievable business and financial plans.
• Review financial plans frequently and prepare financial plans with each franchise owner annually as required.
• Input business plans into our systems and continually measure performance, coaching and training franchisees to achieve and exceed their plans.
• Facilitate and organise training/performance review meetings with franchisees at Head Office. This includes annual review meetings, regional training, and specific one-to-one meetings you arrange. Ensure that objectives are communicated clearly in advance of the meeting and that all actions are captured and recorded using prescribed systems.
• Conduct audit and business review visits, measure compliance, take action to drive improvement in a timely manner.
• Contribute to business innovation through the delivery of projects to budget and timescales.
• Review and analyse performance data and financial data taking appropriate remedial action to ensure franchisees achieve profitable growth and do not underperform in relation to KPI’s or BFA minimum performance measures or business plans.
• Manage compliance of all franchisees ensuring adherence to Franchise Agreement, Operating Manual, systems and model.
• Listen with intent to any new initiatives suggested by franchise owners which could improve profits or quality of performance. Follow the feedback process for consideration of any system improvements.
• All other tasks and duties as prescribed by your line manager.
• Step in as needed to support franchisees/colleagues for positive outcomes.

Your specific tasks and objectives may change from time to time to adequately reflect the changing needs of the business.Required Attributes

• Strong communication skills are required to successfully deliver training and coaching and build strong relationships with a wide variety of colleagues and stakeholders
• Confidence in presenting one to one and in larger groups is essential for this role
• The role of the BDM requires that the ability to travel and the ability to work in an office environment. This is primarily a field-based role with national travel.
• Support and training are delivered by phone call, webinars, video conferences, training workshops and face to face meetings.
• Support and training are delivered proactively and in a planned way, however, from time to time it may be of a reactive nature responding to franchisee needs.
• BDM’s knowledge and experience should be such that they can deliver coaching, support & training on financial management, business plans, marketing, sales and team recruitment/development along with all other operational procedures across the business.

Education & Experience

• IT literate (Microsoft Office). Excel and Word to intermediate level
• PowerPoint