Brand Marketing Manager

Were looking for a highly accomplished individual both academically and in the job, with a proven track record in all things Brand and Marketing to join us as a Brand Marketing Manager.

In this unique, self propelled role, youll need to be an experienced innovator by nature who thrives in challenging situations and can work horizontally with all of our departments.

Youll help build Double Eleven into a world leading brand. Support our rapid growth and ambitious plans by inspiring others to create great work for our brand internally as well as via third parties. Finally, youll own marketing activities to help grow our talent pipeline, attract more partners and increase both our employer brand and brand awareness in the wider industry.

Were a new breed of games company and have developed a strong reputation for technical skill; most recently we helped bring Minecraft Dungeons and Rust: Console Edition to millions of players around the world.

Were proud to shout about our 4.9/5 star employee review rating on Glassdoor and we continuously review our wellbeing and benefits programmes to ensure our people can thrive in their role.

Initially youll work remotely due to the Covid-19 pandemic and when our team returns to the studio, youll set up camp at our HQ in Middlesbrough, UK. Currently Double Eleven is working effectively remotely and we continue to assess the Covid-19 situation, with the safety of our staff as our top priority. Part remote working available.

Strictly no agencies (sorry guys!) and were unable to sponsor a visa for this role.

WOULD YOU ENJOY

• Being part of a strong team that works hard and thrives on bringing great games to people who love them
• Having the opportunity to shape a leading company and employer brand from incredibly strong foundations across the UK, Malaysia and the world from bottom to top!
• Writing exciting content, directing the development of marketing assets and organising purposeful for our team, partners and potential team members
• Being a visible and integral member of our company and industry as an ambassador for our brand both internally and externally
  

WOULD YOU DESCRIBE YOURSELF AS

• A marketing all rounder, who has successfully built and managed a brand for a national or international company
• Someone who has created and implemented promotional marketing advertising campaigns, has an understanding of the customer journey and is part marketing technologist
• A respected leader and team player
• Intelligent and a critical thinker
• A natural collaborator and influencer with great interpersonal skills, comfortable working cross-departmentally
  

WHAT YOULL BE DOING

• Own and build our highly desirable company and employer brand both externally and internally
• Develop strategies and manage marketing and advertising campaigns for a crowded market place across various online platforms and print to ensure that our company projects both our brand and employer brand with high credibility and our values in both the UK and Malaysia
• Act as an ambassador and be responsible, ensuring our brand and our identity are felt throughout the organisation, and externally
• Take responsibility for keeping our branding consistent, recognisable and up-to-date across all channels and campaigns
• Author compelling original content across blogs, presentations, interviews and emails and live online forums
• You must be able to hone in on exactly what our company stands for and tell its story in a genuine and relevant way
• Work with the Community Manager to develop and execute a social media campaign in line with our corporate brand strategy
• Work with PR partners domestically and internationally to design and implement marketing campaigns
• Influence, present and communicate with a wide range of people at industry and recruitment events
• Work with the Publishing Operations Manager to ensure brand consistency across both corporate and game-specific PR activities, coordinating where it makes sense to
• Work with the Recruitment Manager to drive and share the employee experience, increasing engagement and using our culture as a pull factor for growing our team
• Plan and organise internal events and social calendar that build our brand and identity internally (team building events, in-office events, Gamejams, sport & club events, launch events, lunch n learns, summer and winter parties); as well as create and maintain a toolkit for staff to organise their own clubs and events
• Plan and organise swag, merchandise for our games and company to give to our team and partners
• Monitor competitor campaigns
• Create and own brand guidelines
• Carry out regular brand audits, reporting back to the key stakeholders and board
• Support the games publishing team as needed
  

WHAT WERE LOOKING FOR

• Youve previously built brands for a national or international company
• Demonstrated experience owning a brand long term but also working tactically day to day
• Experience working in marketing planning and delivering campaigns
• Experience working with PR partners and external agencies to build and manage campaigns
• Familiarity and experience with planning and executing paid advertising campaigns
• Well versed in digital technologies
• Clear communicator with excellent storytelling, presentation and writing skills used for content marketing
• Meticulous attention to detail
  

SKILLS OR INTERESTS CONSIDERED A BONUS

• Portfolio of work or achievements
• Background in/ passion for games and gaming
• Graphic design and fundamentals
• Video production
  

QUALIFICATIONS

• All relevant qualifications considered
  

WORKING AT DOUBLE ELEVEN

Were pretty sure were the best place to work, period. Some of our benefits include:

• Part remote working flexibility
• Flexible working hours (start anytime between 8:00am and 10:00am)
• Flexible lunch hours
• Personal development plan and potential annual performance bonuses
• Vitality Private Healthcare (for you and your family)
• Christmas bonuses
• State of the art office facilities
• Regular team lunches and title launch parties
• Additional leave for moving house and birthdays
• Cycle scheme
• UK relocation package and one to one support finding accommodation etc
• Opportunity to attend and speak at global events as a Double Eleven Ambassador
• Many free parties including our Christmas and Summer events (post-covid)
• In-studio wellbeing programmes and support
• Opportunity to contribute to our internal Employee Diversity and Equality Network
  

WHAT WE DO

We are a full-service publisher and developer, with our head office located in Middlesbrough and a second office in Kuala Lumpur, Malaysia. We have recently brought Minecraft Dungeons along with DLC (Switch, PS4 & Xbox One) to players around the world in partnership with Mojang and Microsoft. We also published and developed Rust for console in 2021 and we’re working on a number of exciting unannounced titles for next generation consoles.

OUR ETHOS

In 2017 and 2018, we were voted one of the best places to work in the UK Games Industry by gamesindustry.biz. From development and business development, marketing to distribution, theres a huge amount of talent and experience here from all levels of the games industry.

Through hard work, ambition and humanity, we are able to use that experience to create and bring to market great games that people love.