Brand Manager - Pet Food

☞ The Innocent Hound

View: 103

Update day: 24-05-2024

Location: Wetherby Yorkshire and the Humber

Category: Marketing / PR

Industry:

Job type: Full-time, Permanent

Salary: £30,000 - £35,000 a year

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The Innocent Pet Care Company is a family-owned pet food and treat manufacturer, best known for its high quality and innovative products. Launching 10 years ago, the company’s refreshing approach to pet food has won prestigious industry awards including “Best New Dog Food” with the introduction of its air-dried complete food.

The business is now looking for a passionate Brand Manager who will drive the growth of The Innocent Hound range and is happy to take on responsibilities in all aspects of marketing.

KEY ACCOUNTABILITIES & RESPONSIBILITIES:

  • Own, and implement the brand strategy.
  • Manage all aspects of marketing, from product launches, website, advertising, digital marketing, packaging, customer service and PR campaigns.
  • Research and analyse brand, competitor, market trends.
  • Manage a marketing budget, tracking ROI and reporting for all marketing activity.
  • Manage external design agencies.
  • Attend trade and consumer events - including weekends especially during summer season.
  • Assist with customer services.
  • Be the brand champion for both quality and consumer’ needs internally.
  • Ensure close working relationship with production, packing, dispatch, and sales teams.

THE SUCCESSFUL CANDIDATE MUST:

  • Be passionate about their work and life, with a determined and positive spark.
  • Be a team player - comfortable leading projects as well as working as part of a cross-functional team to deliver tangible results.
  • Be well organised and proactive with a ‘can do’ attitude.
  • Be self-motivated, confident, and outgoing with a genuine desire to succeed and go the extra mile.
  • Be able to build successful relationships with internal and external contacts.
  • Be able to communicate effectively both orally and in writing.

YOUR EXPERIENCE:

  • Has worked in marketing, ideally for an FMCG brand.
  • Has a degree in either a marketing or a business-related discipline.
  • Has proven experience that demonstrates your skills.
  • Had experience with Shopify platform and subscription-based models.
  • Has worked on email campaigns and is proficient with Mailchimp.
  • Is proficient in MS Word, basic Excel, and basic Adobe.
  • Is proficient on social media platforms.
  • Knowledge of photoshop, illustrator & Canva desirable.

Job Types: Full-time, Permanent

Salary: £30,000.00-£35,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • On-site parking

Schedule:

  • Monday to Friday

Work Location: One location

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Deadline: 08-07-2024

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