B2B Schools Marketing Copywriter

☞ Discovery Education

View: 108

Update day: 01-06-2024

Location: Bath South West

Category: Marketing / PR Printing / Publishing

Industry: Technology Information Internet

Job type: Full-time

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Job content

Discovery Education International is searching for a B2B Schools Marketing Copywriter to join our UK team.

Are you a wordsmith or previous educator who loves the craft of copywriting and are up to a new challenge?

Here at Discovery Education, we’re looking for a B2B Schools Marketing Copywriter to support the Schools Marketing team with their copy and content creation and development for our teacher audience.

In this exciting new role, you’ll be responsible for creating copy for emails, web pages, printable resources, social media, and more. Working closely with a team of marketers and designers, you’ll focus on creating content that achieves company objectives (it converts), is consistent in style and tone of voice, and represents our brand.

Overt time, you’ll oversee and execute a comprehensive content marketing strategy for the Schools Marketing and Sales team.

Key responsibilities
  • Write engaging copy tailored to the schools business audience which converts
  • Manage the content production for Schools Marketing across the marketing funnel, including video marketing
  • Ensure that all content is on-brand, with a consistent style, quality, and tone of voice
  • Collaborate with the design team to enrich text within visual aids, and create eye-catching content that supports the copy
  • Develop a web content strategy that encompasses and achieves goals for the company
  • Maintain a content marketing plan that schedules all aspects of the creation and delivery of content for schools throughout the year
  • Monitor metrics related to content, like web traffic and conversion rates
  • Work closely with the Home Marketing Manager to increase results for organic social media, and own the social media planner for Schools Marketing posts, with particular attention to LinkedIn
  • Work closely with members of the Sales Team to develop their social media presence and strategy using social platforms
  • Edit and proofread copy as needed
  • Propose new creative ideas and angles aligned to business goals
  • Conduct independent research and consult with subject matter experts to tweak copy and content
  • Keep an eye on the latest trends in the industry and implement the best copywriting practices and develop content strategy which convert

Requirements
  • You’re comfortable with speaking up and sharing ideas and collaborating with others
    • You take initiative
    • You’re creative! Supports with generating new ideas
    • Uses social media and keep up to date with trends
    • Really understands the educator sector. Either past teacher or has worked in an educational setting
    • Ability to connect with customers
    • Experience using WordPress is desirable (not critical, though)
    • Collaborative spirit
    • Excellent time management and organisational skill
    • Essential
    • Previous experience in developing and writing content, looking for someone with 1 to 2 years experience.
  • Desirable
  • Demonstrable success in sales copywriting.
  • Experience using social media (either in a professional setting or personal).
  • Knowledge of the Education sector.
  • Legal right to work in the UK.

Benefits
  • 28 days holiday a year plus bank holidays.
  • Private medical insurance.
  • Life assurance.
  • Generous pension.
  • Flexi-time working, the ability to work from home up to two days per week.
  • Complimentary breakfast, drinks and snack options.
  • Regular socials.
  • Subsidised gym membership.
  • Bike to work scheme.
  • Employee Assistance Programme.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
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Deadline: 16-07-2024

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