Assistant Marketing Manager - Fixed Term Contract

End Date

Salary Range

Agile Working Options

Job Description Summary

Job Description

At Lloyds Banking Group, we have a clear purpose; to help Britain prosper and to become the best bank for our customers. What we do makes a genuine difference to families, businesses and communities, and we’re playing a central role in building a growing UK economy.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK’s high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.

We’re transforming our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We’re aiming to lead the industry sector, especially in the field of highly targeted and personalised communications.

Our Marketing Conversion team is a centre of excellence for conversion journey marketing activity across Paid, Earned and Owned channels. We have a new opportunity within the Acquisition Conversion team, with a focus on trigger-based customer marketing. Working with the Marketing Manager, you’ll support our customer marketing activity to the existing franchise base, in the email channel for 4 of our brands – Lloyds, Halifax, Bank of Scotland and MBNA.

You’ll work in conjunction with a number of teams in addition to the Online Car Finance and Loans businesses and external agencies in order to implement plans effectively and deliver best in class conversion marketing across all of our brands.

In essence you’ll be:

• Working with the Conversion Marketing Manager to develop and deliver customer communications to achieve agreed targets, on time, within budget, and with appropriate risk approvals.

• Monitoring the effectiveness of marketing activity and ensure that all activity is tracked and demonstrates ROI.

• Delivering communications to customers that aligns to the different identities of our 4 brands.

• Supporting the delivery of structured email test plans to consistently improve performance and ensure customers receive the right message, at the right time, and in the right place.

• Liaising with all stakeholders (including the Online Car Finance and Loans businesses, FP/Risk) and our suppliers collaboratively, to ensure effective campaign delivery.

You’ll be a key part of an enabling performance culture - “Think customer”. “Try it, do it” and will have the opportunity to inform the development of new conversion capabilities as they come on board. We’ll give you an energising environment where you can work at pace and contribute to making the best prioritisation calls, gleaned from the data insights we can provide.

About you:

We’ll give you the tools and support to deliver extraordinary marketing activity, while building on the skills and experience you’ll already have:

• Experience in campaign delivery with acute attention to detail is essential. Knowledge of email is important.

• Experience of working to performance targets and metrics, and monitoring ongoing campaign effectiveness is also desirable.

• Proven experience of working closely with creative / media agencies to best deliver against campaign objectives.

• Knowledge and experience of multi-channel campaigns.

• Track record of managing successful collaborative working relationships with internal and external stakeholders to deliver shared objectives.
  

Sound like your kind of place?

In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide you with a diverse range of personal development and a career that’s enriching and full of opportunity.

We support the principles of agile working and will be pleased to consider applications from candidates seeking flexible working arrangements.

So if you’d like to be part of an inclusive, values-based culture focused on making a difference, we’d love to hear from you. Whatever your aspiration, you can also expect excellent benefits, including a discretionary performance-related bonus, private health cover, share schemes and a generous pension contribution, along with the option to choose an additional cash lump sum (4% of salary) or pick from a wide range of industry leading benefits.

Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.

So, be a key part of a team where you’re given the opportunity to be your whole and best self as we journey to lead the online car finance and loans sector in Conversion Marketing, and to ensure our brands remain distinctive and effective. Be part of the future of marketing.

At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain recover. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities.With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.

We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

In order to meet regulatory requirements under theconduct rules,the Group expects that all colleagues applying for or undertaking a role which is covered by these rules must abide by them at all times. You must keep the interests of customers and clients at the forefront of your daily activities and exercise appropriate skill, diligence and integrity in all aspects of your role to avoid any breaches of the conduct rules.