Academia Regional Market Development Manager

Job content

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.

Position Description:

The Academia Regional Market Development Manager defines the marketing campaign strategy for academic customers in EMEA, taking into account business goals of divisions across Life Sciences, customer segments and competitor plays.

They will focus on translating business strategies into customer centric marketing strategies and will work closely with commercial on the go-to-market approach. They will be a key contributor within the EMEA Biosciences Regional Market Development team and contribute to the overall growth of the Biosciences Division globally and the Life Sciences group in EMEA.

The ideal candidate knows impactful marketing requires a balance of creativity and analytics to be successful. Success will require navigation of a matrixed organization to gain alignment and the ability to manage complex projects on time and within budget. In this role, you will need to develop global and integrated multi-channel strategic marketing plans, and manage tactical execution, in collaboration with the EMEA Life Science marketing operations team and the BID global marketing team, in order to achieve marketing and revenue targets.

Market Development:

• Develop and refine value propositions and associated Life Sciences solutions for key segments and subsegments within the Academia space
• Build strategic, multi-channel integrated marketing plans for Academia customers and for prioritised sub-segments in EMEA, creating or using competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth at least 1.5x market growth
• Collaborate with global marketing, marketing operations and commercial teams to develop appropriate commercialization strategies and sales enablement tactics to drive growth, to improve coverage and penetration.
• Define Academia contact engagement strategy to increase impact of marketing campaigns including but not limited to 3rd party networks, Linked In, Research Gate etc.
• Collaborate with regional and global market development teams and digital teams to optimise the digital media plan and develop inbound marketing strategies (SEO/SEM, 3rd party advertisement and social)
• Develop and implement outbound marketing campaigns for prioritised segments and sub-segments that engage customers, drive thought leadership, and which generate demand and revenue.
• Align marketing campaigns across Life Sciences to maximise customer experience and impact and avoid customer confusion
• Define a process to ensure all Academia customers are profiled as Academia and their sub-segments
• Review metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance
• Propose and deliver customer and market research programs to provide key market insights and practical business outcomes
• Collaborate with the data science groups to maximise the use of predicted analytics and data science in marketing plays
• Deliver digital marketing campaigns that contribute to commercial revenue goals
• Ensure the return on investment of marketing activities is in line with EMEA targets
  
  

Skills and Background:

• Bachelor’s degree in Marketing or Biology, Biochemistry or related field strongly preferred
• Experience in life sciences industry preferred
• Experience with and/or knowledge of the following key competencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition and marketing program development and execution.
• Ability to prioritize
• Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross divisional and cross group networks.
• Collaborative approach to developing and sharing strategy, tactics and analytics. A strong record of building alignment in cross-functional teams.
• Demonstrates creativity and problem-solving ability, strong analytical and execution skills
• Travel is required (~15%); including international.
• Demonstrates the 4is; Innovation, integrity, intensity and involvement
  
  

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status