UK Brand Manager

☞ Aspen Pharma Group

View: 101

Update day: 01-06-2024

Location: Maidenhead South East

Category: Health / Medical Care

Industry: Pharmaceutical Manufacturing

Position: Associate

Job type: Full-time

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Job content

What Aspen Does

We are a South African Pharmaceutical company with our HQ in Durban, in fact the largest Pharma Company with a HQ in the Southern Hemisphere. Aspen’s global aim to provide quality, affordable medicines and products on a global basis.

We love to work at speed in an ever-changing environment, this is a demanding industry, but we are successful within it as we have some amazing people working within our small UK Team.

What’s the Opportunity?

Within Aspen employees will get the opportunity to work in a fast-moving environment as the business is constantly growing. Working with a focused, high performing team, this affords the opportunity to develop your career skills, broaden your knowledge and engage with the wider commercial business.

As a Brand Manager for the UK & Ireland team you will be at the forefront of implementing marketing brand strategies to deliver innovative operational brand plans to achieve business outcomes across both prescription & OTC brands.

What will I be doing?

  • Developing and implementing operational / tactical plans to support strategy, addressing customer needs, to achieve sales targets within assigned budget
  • Managing the approval process for all marketing outputs including internal approval within Aspen & external approval by Industry organisations (e.g. PAGB) or partner organisations.
  • Promoting effective cross functional teamwork with sales, marketing, medical, regulatory, commercial and other colleagues within the UK & global as appropriate to effectively implement campaigns
  • Understanding the marketplace, patient flow, leverage points and competitor environment & develop plans to capitalise on opportunities & address threats.
  • Evaluating campaign impact vs objectives
  • Ensuring materials are available at the right time & of right quality
  • Briefing in all projects & monitoring outputs of external agencies & partners
  • Managing the marketing spend in line with budget & business requirements. Ensuring deviations are highlighted and corrective action proposed
  • Ensuring adherence to industry specific codes of practice, advertising codes, regulatory directives and guidelines and Aspen SOPs.

What skills do I need?

  • You have a life science degree or equivalent
  • You have been working in pharmaceutical marketing for a min of 2 years
  • You have excellent planning and organisation skills
  • You have great communication and interpersonal skills.
  • You should be able to demonstrate an ability to work independently and demonstrate pro-activity
  • You should have an analytical approach to problem solving.
  • You should have a good commercial and strategic awareness.

#GL
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Deadline: 16-07-2024

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