Sr. Director, International Product Marketing

RLDatix is on a mission to change healthcare with technologies that help health systems deliver safter care with our governance, risk, compliance, and workforce management solutions.

RLDatix is truly global, with over 1,600 employees worldwide in the UK, Europe, Middle East, Australia, Canada, and the United States. We envision a world where patients have access to the best and safest care possible and our team is made up of people who truly believe in what we do. We’re always looking for people who are passionate about making a positive change in healthcare to join our team. Come and make an impact in a growing organization committed to patient care!

What You Will Do:

The Sr. Director, International Product Marketing will be responsible for supporting the alignment between key stakeholders in Marketing, Product Management, Finance, and Sales when it comes to creating the overall value proposition of our software solutions. These solutions are utilized within healthcare operations to comprehensively manage risk, compliance, governance, and workforce management. Partnering with marketing leaders and other functions across the organization, this role will be responsible for supporting the go-to-market launch strategies, messaging that increase awareness among key buyer targets and with alignment with sales, help drive both pipeline and revenue growth for the region.

To succeed in this role, you should possess a unique blend of healthcare experience, marketing creativity, and technical savviness. You understand the healthcare B2B market and excel at understanding customer and market requirements, delivering market opportunity and business assessments to influence leadership for investments. Knowing your market deeply, you will develop competitive positioning, key value messaging, and compelling content that truly resonates with our customers. You are driven to develop successful launch plans and marketing campaigns, while offering ongoing sales enablement / thought leadership through the development and management of ROI focused marketing materials.

Key Responsibilities

• Lead a team of product managers and collaborate with commercial leaders and the broader marketing team to execute comprehensive market assessments, business analysis, go-to-market plans, craft persuasive materials and support ABM focused marketing campaigns that build awareness and engagement

• Create an annual marketing plan and budget and execute for delivery

• Own the brand and overall experience of the customer
• Be the subject matter expert for specific offerings by researching industry trends, staying up to date on regulatory matters, and continually exploring ways to enhance industry knowledge and expertise

• Conduct competitive analysis to understand industry trends, curate competitive intel, and develop and share key insights.

• Support the development and delivery of webinars / speaking engagements that evangelize our products and offerings across our target markets

• Develop presentations and training materials to support our commercial leaders and ensure they know how and when to use them in the buyer’s journey.

• Build compelling content (whitepapers, materials, videos, blogs, case studies, etc.) to communicate our differentiators, as well as other materials as needed to support sales enablement efforts. Own the bill of materials for specific offerings.
• Build data-driven / ROI focused narratives in close collaboration with functional leaders to support demand generation initiatives across all regions

Experience/Knowledge/Competencies You Will Need:

• 7+ years of product marketing experience in a healthcare tech company

• Background in SaaS based healthcare applications and technologies

• Strong analytical skills and business acumen supported by a health, business or technical college / university level degree

• Exceptional communication skills and the ability to translate complex technical requirements into market facing materials

• Demonstrable experience positioning and launching differentiated healthcare B2B software that meets / exceeds business expectations

• Experience leading marketing growth strategies for specific products / portfolios

• Expert understanding of how software products are positioned, promoted, and sold

• Willingness to travel 25-30%

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.

RLDatix offers a competitive compensation package and comprehensive benefits package including health, dental, vision, life, disability coverage, a generous retirement savings plan, paid time off, and paid holidays. RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.