Social Media Marketing Specialist

Job content

Job Function
• Support PR Manager in planning and delivering proactive social media campaigns targeted at the UK and European marketplaces across all channels – B2B and B2C. This includes working on our Karndean Designflooring B2C accounts and Palio Trade B2B accounts.
• Research, plan and deliver proactive social media communications and campaigns to support our channel wide activity, including organic and paid.
• Report on paid ad campaigns with the ability to make informed recommendations.
• Research, create and upload content for digital blogs and digital news stories to Epi-server CMS.
• Support PR Manager in delivering our social media strategy across all channels including influencer marketing and collaborations; negotiating influencer agreements and producing content agreements.

Main Objectives
• Managing social platforms
- Working with our PR and Digital Manager, you will be responsible for everything from posting through to monthly reporting of results to the UK & DFI marketing director
- Set up paid ad campaigns and audience targeting across all social media channels including Facebook Business Manager, Instagram, Twitter, Pinterest and LinkedIn.
- Creating and adapting content for social platforms
- Scheduling proactive content plans and responding via Sprout Social. Including being part of an out of hours monthly rota (Mon – Friday, 5pm to 8pm and Saturday and Sunday, 9am – 8pm) to respond to reactive comments and customer queries across our active social media channels.
• Creating engaging content
- Research new topics of conversation for content; digital blogs and news and social media
- Draft copy for social media campaigns and content calendars
- Support the creation of engaging content for e-marketing, landing pages and digital content as part of wider multi-platform campaigns linked to social media initiatives
- Ability to utilise third party apps and Photoshop to support the creation of key assets to share via social media
• Measuring metrics and social listening
- Use existing advanced listening tools via Sprout Social to support PR and digital manager in reporting brand health and social share of voice
- Support PR and digital manager in analysing and producing monthly social media reports.

Key Measurement/Goals
1. Deliver new and engaging ideas for content
2. Support PR and digital manager in delivering proactive communications in support of all channels
3. Support PR and digital manager in increasing social media engagement and growing social media channels
4. Establish new influencer relationships and brand partnerships
Person
• A passion for writing accurate and engaging copy for various digital mediums
• Confident in posting on social media channels and using social media management platforms such as Sprout Social and Stackla (user generated content)
• Capable of adapting copywriting skills to suit various audiences
• Proactive, imaginative and creative
• Organised and able to work to tight deadlines
• Can do attitude, and ability to think outside the box
• Approachable and engaging
• A confident team player
• IT literate and confident using Microsoft Office applications, Photoshop and Facebook Business Manager
• Understanding of social media networks
• Understanding of impact and significance of aligning social media and PR
• Preferably educated to degree level
• Preferably holds a passion for interiors or styling