Social Media Marketing Manager

Job content

A boutique travel marketing agency in Devon is seeking a creative, detail oriented and highly organised social media marketing manager to promote our luxury hotel and resort clients in America. The role is based at our office in the lovely seaside town of Sidmouth, Devon (near Exeter) but will be partly remote working to start. This is an amazing opportunity for a driven marketing manager to grow with our agency, while working with hotels in amazing destinations across the United States.

The successful candidate will assist with creating, managing and implementing hotel social media marketing efforts, including copywriting, account management, social media posting, community management and all aspects of social media marketing and advertising. If you’ve managed social media for a brand and are highly creative—this is the career for you.

Social Media Marketing Manager Job Description

· Manage all client social media marketing efforts from start to completion

· Choose compelling visual assets, UGC and video for client social media content, ads and Stories

· Liaise with hotel managers and marketing staff to manage social media efforts

· Lead social media client meetings, sharing performance and recommendations

· Directly manage all hotel social channels (Facebook, Instagram, Pinterest, Twitter)

· Use Canva, Sprout, and other social media tools to implement marketing efforts

· Design compelling Facebook and Instagram Stories, Reels and Instagram Guides

· Act as brand champion, ensuring full compliance and understanding of hotel brand standards

· Utilise brand style guides and brand voice guides in all marketing

· Write engaging and compelling content headlines for social media

· Assist the team with copywriting for social media posts

· Monitor all social channels regularly to check for accuracy

· Add hotel and destination events to Facebook Pages

· Assist with social media advertising management and design ads

· Choose compelling and engaging photography for social media posts

· Ensure Instagram grids follow design best practices and colour themes

· Manage all scheduling of social media editorial content

· Proofread and edit all social media posts to ensure they align with hotel objectives

· Assist with community management, to include consumer inquiries on social channels

· Interact with partners, fans, influencers, tourism boards and bloggers on social media

· Implement strategies to grow social media audiences

· Create and execute social media promotions and giveaways

· Analyze monthly social media reports and recommend strategies to improve metrics

· Use social media to identify trends, issues and areas of opportunity for the hotels

· Distribute social media guest complaints to relevant hotel contacts

· Ensure consistent messaging across all social media channels

· Work with third-party vendors and other client marketing agencies

· Present to clients and stakeholders regularly

Required Skills and Experience

· 2-5 years proven work experience in social media marketing

· Education or certification in marketing, graphic design, PR, journalism, tourism or social media

· Experience working with Facebook, Instagram, Pinterest, and Twitter in a business setting

· Strong communication and presentation skills

· Excellent organization and project management skills

· Proven experience writing marketing copy

· Excellent grammar and editing skills required

· Knowledge of the latest trends and best practices in social media

· Experience with choosing quality imagery and design best practices

· Knowledge of Microsoft Office and social media creation tools

Preferred Skills and Experience

· Experience managing social media for a brand

· Experience working within brand guidelines

· Hotel or travel industry experience a strong plus

· Experience using Sprout, Canva, Creative Hub and PhotoShop

· Facebook Ads Manager working knowledge

· Photography experience

Applicants who do not already have legal permission to work in the United Kingdom will not be considered. The role will be partly remote working to start with and working from our Sidmouth, Devon office two days per week.

Job Types: Full-time, Permanent

Salary: Up to £30,000.00 per year

Schedule:

• Monday to Friday

Work remotely:

• Temporarily due to COVID-19