Senior Marketing Manager, Asset Management, Global Financial Services

Job content

18 month Fixed Term Contract

KPMGI Group Context and Background
KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 146 countries and territories and in FY20 had close to 227,000 people working in member firms around the world with revenue at more than US$29.22B.

KPMG International, a matrix organization, works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and Employer of Choice objectives. KPMG has developed a Collective Strategy to deliver on our Growth and Trust ambitions and become the Clear Choice.

Role Summary
The financial services marketing team is responsible for the development of integrated Marketing and Communications plans that support the key priorities of KPMG’s Global Financial Services practice.

This position will be responsible for leading the development, management and implementation of the Global Asset Management marketing strategy in coordination with the national member firms and lines of business, including Real Estate and Private Equity. This role works with the Heads of Global Asset Management, Global Sector Executives, Global Lead Partners and Steering Group members, who are located around the world, as well as regional and national marketing managers. The Senior Marketing Manager will develop and implement effective marketing and communications strategies and programs that address the agreed business plan and priorities.

This is a challenging role that will involve day-to-day liaison with KPMG leadership, national firms and key global third parties. All outputs and activities must be at the highest possible standards and the successful candidate will need to display exceptional communication and influencing skills.

Key Accountabilities

• 40% Strategic marketing planning, marketing program management and execution
• Develop and implement the sector marketing plan aligned to the Global Asset Management business strategy
• Create, implement KPIs and review the adoption and effectiveness of marketing programs
• Consult with key senior global stakeholders – National Practice Marketing representatives, Global Leadership and member firms
• Effectively collaborate with the team(s) responsible for the delivery of global marketing activities
• Access and leverage the wider Central Services team and resources
• Understand and support the key priorities of Global Clients and Markets and Global Corporate Affairs
• Ensure prioritization of programs and budget
• Stay up to date with contemporary trends and thinking for the strategy and planning
• Embrace and drive innovative marketing strategies and techniques, translating the latest thinking into practical approaches

60% Enhance market profile and reputation

• Develop and deliver programs to raise the external profile of the Global Asset Management practice, with a particular focus on senior decision makers
• Create and implement an appropriate mix of activities that highlight KPMG’s sector expertise - PR, flagship thought leadership, and web presence on home.kpmg
• Develop and execute the sector thought leadership projects based on the industry issues and where KPMG needs and/or wants to have an opinion
• Support the Global Asset Management’s global accounts as part of each sectors’ plans
• Connect and engage with both the Global Account/Client Service team networks and the country-based marketing and communications teams

“Everyone a Leader” Competencies

Demonstrates:

• Drive quality: Delivers high-quality products and exceptional service that provide value and exceed client expectations
• Apply a strategic perspective: Uses diverse sets of inputs to develop a broad perspective on business and people issues
• Make sound decisions: Exercises sound ethical and business judgment when making decisions
• Foster innovation: Embraces a culture of innovation and experimentation to create value
• Build collaborative relationships: Connects with individuals, teams and organizations to build lasting, collaborative relationships that enable global, firm-wide growth
• Develop and motivate others: Engages teams, instills confidence, and coaches people to find meaning in their work and achieve exceptional results
• Champion inclusion: Creates an environment in which all people feel like they belong
• Advance an ethical environment: Takes personal responsibility for the ethical environment of the firm and encourages others to do the same
• Demonstrate self-awareness: Focuses on self-development and continuous learning, using insight to build capability and confidence

Technical Skills & Qualifications

• Measurement and research design
• KPIs/reporting
• Program management
• Communications
• Change management
• Negotiation/consensus building
• MS Office

Description of level of Qualifications

• Undergraduate degree or college diploma with an education preferably in marketing or communications.

Experience & Knowledge

• A senior marketing professional with at least seven years of experience and demonstrable success in the formulation and implementation of strategic marketing and communication plans for professional services
• Proven expertise in collaborating with senior level executives within a highly matrixed organization and delivering high profile programs
• Experience of developing compelling value propositions for services and campaigns and creating integrated issue-based platforms both for promoting relationships and generating revenue
• Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
• Strong writing, organizational, communications and interpersonal skills
• Works well under pressure; able to operate in the context of very different cultures and in a highly matrixed environment
• Confident and assertive with excellent influencing and persuasion skills
• Attention to detail is a must
• Flexible and able to operate in the context of very different cultures and national approaches