Senior Manager Digital Engagement and Innovation

Job Description

Do you have a digital marketing background with a passion for social and digital consumer engagement?

Bring your skills to the table to lead our global digital community engagement innovation agenda!

This role is a FTC until April 2025.

No relocation assistance is offered for this position

Core Responsibilities

• Define the strategic roadmap, setting direction and overseeing the successful execution of projects by the Innovation team.
• Collaborate with various LEGO teams as well as external partners, to explore and identify ways in which the team can enhance commercial value and develop stronger brand engagement within the LEGO Ecosystem.
• Build a strategic roadmap for digital engagement prioritisation and proactively develop business justifications for new engagement activities across different owned and earned platforms and experiences.
• Utilise digital marketing expertise and understanding of new channels to identify technology opportunities for Consumer Services.
• Oversee the integration of new initiatives in Consumer Services, collaborating closely with internal teams to ensure successful implementation.
• Take the lead in identifying engagement opportunities and collaborate closely with the operational team to facilitate partner management across regional teams including China.
• Employ a data driven approach, setting, and tracking success against key performance indicators, ensuring the team is viewed as a critical business enabler.
• People leadership responsibility for a team of innovation engagement specialists and agile coach, inspiring and motivating the team to deliver excellence, improve the innovation roadmap and deliver against business goals.

Play your part in our team succeeding

LEGO Consumer and Shopper Engagement is at the forefront of delivering exceptional consumer support globally. Delivering engaging experiences for our LEGO Communities requires a growing focus on social media interaction, engagement with kids on our owned platforms and gaming communities, providing proactive shopper assistance, and encouraging two-way engagement at various touchpoints.

Reporting to the Director of Community Management and Moderation, you’ll play a pivotal role in helping make a step change from a world-renowned customer support centre to a best-in-class and innovative digital engagement centre for communities, driving measurable value across consumer touchpoints and constantly identifying new opportunities for driving value through engagement!

Do you have what it takes?

• Strong digital marketing background, ideally focusing on social and digital consumer engagement.
• People leadership experience in motivating, inspiring, and supporting hard-working teams to deliver against meaningful business goals.
• Highly accomplished in monitoring and identifying trends as well as emerging technologies, including generative AI.
• In depth knowledge of evaluating platforms, tools and partners that can help advance digital engagement experiences.
• Strong awareness of consumer and shopper needs and behaviours across digital platforms, with the ability to identify the right actions and initiatives to engage, sustain and drive consideration in these audiences.
• Ability to translate insight into action and proactively secure internal prioritisation of innovation opportunities.
• Experience identifying, negotiating, and working with external partners to deliver high quality, effective outcomes that meet key success measures.
• Working in a global organisation may mean early or late meetings outside of normal office hours (regularly, at times).

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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