Senior Direct Marketing Manager (Loyalty)

Age UK are recruiting for a Senior Manager on a 12-month fixed term contract to lead our Individual Marketing Loyalty team.

In this role you will drive the strategy to deliver a best-in-class loyalty portfolio that inspires supporters to continue to support the work of Age UK. You’ll do this by working across a variety of direct marketing channels and products to grow repeat giving and ensure our supporters feel valued and appreciated; supporter satisfaction is very important to us! Using audience insight we find the moments that are important for supporters and understand their motivations to best engage them with our cause.

This is an exciting opportunity for an individual who has experience leading direct marketing fundraising teams and has proven experience using supporter focused strategies to grow supporter loyalty. In this role you will be able to develop your leadership skills, further develop the Loyalty strategy for Age UK and continue to foster an ambitious and collegiate individual marketing team.

Monday to Friday, hybrid working model; each Thursday to be office based (America Square, London) other days can be either home or office based.

You will have:

• A demonstrable skillset in leading supporter loyalty teams at a senior level.
• A solid foundation of experience within the Direct Marketing discipline across offline and online channels with single and multiple product journeys.
• The ability to evidence experience of managing complex direct marketing budgets and campaigns.
• Experience of delivering and developing a multi-year strategy
• Solid experience in prioritisation and workload planning
• Experience of using data and insight to drive performance optimisation and improvement. Numerate with good analysis skills with ability to analyse and interpret results and translating this analysis into action
• Experience of using qualitative and quantitative supporter/customer insight to develop products, propositions and campaigns
• Experience of supplier management
• The ability to work on your own initiative and be a self-starter.
• Communication and interpersonal skills, with the ability to work with people at all levels.

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
• Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Discount on Gym Membership and Go Sweat Fitness & Wellbeing Benefit.
• You Did It Awards – recognition awards from £100-250.

Additional Information

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.