Senior Digital Marketing Strategist - EMEA

We’re looking for aSenior Digital Marketing Strategist to join Procore’s Global Digital Marketing team and work closely with our EMEA Marketing team to continue to drive our expansion across this exciting growth region for Procore.

Working closely with the EMEA Campaigns Team, you’ll develop and implement our digital advertising strategy across performance media channels for the EMEA region. You will apply your digital marketing and demand generation expertise to execute a digital strategy that exceeds our acquisition and revenue targets.

As a Senior Digital Marketing Strategist, you’ll not only partner closely with marketing, you’ll work with stakeholders from all areas of the business including operations and sales to ensure we are constantly optimizing the inbound buyer journey.

To be successful in this role, you must have the capability to implement both data-driven and creative strategies, continuously test and optimize, and work in collaboration with various internal teams.

This position reports into our Director, Digital & Media, and will be based in our London office, alongside our EMEA Campaigns team. We’re looking for someone to join us immediately.

What you’ll do:

• Work closely with the EMEA Marketing team to develop a full-funnel campaign strategy through to tactical execution plans.

• Drive campaign execution across performance media channels to ensure objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts to increase engagement, conversion, and pipeline creation through the buyer and renewal journey.

• Develop tactical performance media plans that support integrated marketing campaigns in EMEA in close alignment with the EMEA Campaign team and Sales teams.

• Define and optimize intended marketing campaign success and, using both analytical information and contextual feedback from Sales, provide consistent reporting, analysis, and recommendation for improvement to the EMEA marketing team.

• Work with the EMEA Campaigns team to recommend how EMEA performance media advertising budgets are spent and make regular recommendations for optimizations based on ROI and strategic objectives.

• Partner with the global digital media agency, and local creative and content agencies, to create a testing roadmap that includes new audiences, creativity, and messaging.

What we’re looking for:

• We are seeking a passionate and driven individual with a minimum of 5 + years of demonstrable experience in the digital marketing field and a relevant university degree in business, marketing, or media/communications.

• A strong understanding of PPC, programmatic/display advertising, and paid social (FB, LinkedIn, Instagram), sound knowledge of the digital landscape, and a passion for data and analytics.

• Strong communication skills and experience managing multiple stakeholders including agency relationships.

• Experience in digital analytics, data management, marketing, and sales funnel analysis and executive-level reporting.

• Must be able to work independently and have a capability to implement both analytical and creative strategies to drive regional expansion.

• Proficient in Salesforce (or similar CRM)

• SaaS business background is desirable

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About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That’s why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings:

• Health:100% paid by Procore:

  • Bupa private medical insurance for yourself and immediate family members

  • Unum life and income protection insurance

• Wealth:

  • Aegon pension plan with a 4% company match of base salary for employees contributing 5%

  • Employee stock purchase plan

• Leisure:25 days of paid holidays per year (in addition to public and company holidays)

• Enrichment:Employee learning and development programmes, and friends and family events