Senior CX Delivery Manager (French speaker)

The newly formed Digital Fuel Team organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. To achieve its mission the team are focused on two strategies:

Flawlessly execute & optimise omnichannel campaigns aligned to Global & Regional strategic priorities Pioneer new customer engagement approaches to deliver our mission

We are looking for an experienced and passionate senior digital marketer (French speaker) to lead and support the implementation and the execution of omnichannel campaigns for vaccines in selected EU Countries. This role is going to be key member of the agile Scrum Team supporting assigned brands to successfully deliver the team’s mission.

Location: Warsaw or London,12 month fixed contract

Key responsibilities:

• Lead the strategy and the execution of omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting

• Work closely with assigned Medical Affairs Managers within the Accelerator Team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across broader channel mix

• Manage x-matrix stakeholders and third parties to execute flawlessly, including MOC, media agencies and relevant Regional and Local stakeholders in the LOCs

• In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals

• Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives

• Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels

• Manage content and activity demand forecasting and prioritization process with MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance

• Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub

• Own the development, implementation & continuous optimization of customer-centric digital framework.

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Significant experience working with Rx brands, modular content, implementing omnichannel campaigns and user journeys

• Proven track record of omnichannel marketing strategy and execution, including direct involvement in content & media planning, working closely with third party media suppliers

• Digital Marketing degree

• Experience of 3rd party marketing channels & platforms for HCPs

• Experience analyzing data & analytics to distil insights to optimize marketing campaigns

• Strong customer focus and awareness of digital industry trends

• Understanding of Customer segmentation & targeting

• Hands on experience of content development and copy approval, i.e. Content Lab

• Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders

• High accountability & track record of successfully delivering critical complex projects

• Agile and entrepreneurial mindset with problem solving attitude to impactfully develop new way of working and processes.

• French and English speaker is a must.

Why GSK?

GlaxoSmithKline (GSK) is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

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GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

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