Senior Content Marketing Manager

Duties/Responsibilities

You will be responsible for the development & delivery of our content marketing strategy that will help us deliver on our purpose ‘to create a better world at work’ for our customers, people & partners. As well as managing our LinkedIn social media platform and programme of activity.

This role is perfect if you are a great communicator with top notch writing & content creation skills. You will be a self-starter who can develop content aligned to our exciting new strategy and be part of our broader multi-skilled marketing team. You should thrive on finding the best stories and content through researching our audiences and showing how EMCOR UK can meet their needs. You will be experienced in collaborating with senior stakeholders to utilise their knowledge to deliver fresh insights to our customers. Ultimately you will design & deliver the content for the EMCOR UK editorial & social media calendar. LinkedIn platform experience is essential.

You should have the experience & impact to lead and deliver the editorial planning, ideation, the content and feasible project timelines, adapting content across channels:

• Create the content marketing strategy, aligned to the business and marketing strategy
• Manage the editorial calendar & delivery of content into all channels inc. LinkedIn
• Develop & propose engaging, creative content that is targeted at different audiences to inform them of our value propositions
• Researching, writing, and producing clear marketing material including, social media posts, blogs, brochures, whitepapers, case studies, eBooks, video, podcasts
• Working with the marketing and communications team as well as agencies to develop content, including CRM email content, web content and social media posts, which supports our strategy
• Aligning all content and keeping this up to date with our strategy, brand guidelines and brand positioning
• Managing the marketing materials hub so that teams across the organisation have easy access to all approved materials
• Coordinating with team members to provide consistent messaging and timing
• Edit and proofread all content for spelling, grammar, accuracy, and brand relevance.
• Tracking measurements to ensure effectiveness of all content and appropriate ROI
• Supporting other teams on specific content projects as required
• Proactively seeking guidance from stakeholder specialists on content strategies
• Building relationships across the business to achieve greater knowledge of different business functions and goals.

Person Specification

• Extensive B2B content planning, development & delivery experience. You can create the strategy and deliver it
• Experience of planning, creating content for & optimising social media platforms. Specifically, LinkedIn
• Excellent written communications skills including editing
• Good understanding of SEO and broader digital formats
• Demonstrated research skills to develop, write and produce both written and multimedia content
• Ability to work across the business and brief and manage external agencies
• Ability to develop and deliver strategic goals and objectives for projects
• Ability to balance multiple priorities and deliver programs and tactics in a fast-paced, deadline-oriented environment
• Self-starter - driven and incredibly meticulous; strong client focus, excellent team player, exceptional interpersonal communication skills.

This role will be hybrid, based in our Eastleigh, Southampton office.

Benefits

• 25 days holidays + Bank holidays
• Private Healthcare
• Car allowance
• Company pension
• Holiday Buy Scheme - up to 5 days
• Industry leading Maternity & Paternity Policies Real Living Wage Employer
• Refer a Friend scheme
  
• Extensive Learning & Development opportunities - including opportunities for progression.
• Discount Shopping, Gym, Days Out
• Bike To Work Scheme
• Medicash - Health cash plan - Benefits covered include dental, optical, physiotherapy and a health & wellbeing.
• Employee Assistance Programme - Offering guidance and advice on Personal, Health, Legal and Financial queries.
• Occupational Health - Making a positive change to Health & wellbeing at work.
• Various Rewards & Recognition Awards