Search Engine Optimization Specialist

☞ WELLTODO SEARCH

View: 106

Update day: 07-05-2024

Location: Maidenhead South East

Category: Marketing / PR Sales

Industry: Health Wellness Fitness

Job type: Full-time

Salary: £50,000/yr - £50,000/yr

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Job content

Our client is a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops, and sustainable programs that encourage people to move more, shift their mindset, and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, they build communities in order to deliver wellness for all.

Key Responsibilities:

● To manage the Website and App optimization / engagement (site conversion rates, app engagement) and AB testing throughout

● To manage the Website Search and App visibility, via ASO / SEO strategy and roadmap implementation. Working closely with internal matrix managed team members (content editors) and external agency / global reps to ensure we grow in visibility in all the right places

● Develop and deliver an Organic Growth strategy to achieve growth in organic SEO rankings, traffic & sales across our Web / App sales platforms.

● Establish a close relationship with product and development teams to ensure website growth requirements are understood and prioritised as part of the SEO roadmap

● Be involved in identifying and strategising future growth opportunities, tools and techniques for success across CRO / SEO.

● Continuously review and identify improvement opportunities across all aspects of the user journey across all platforms.

● Mapping out user behaviors and customer journeys through sales platforms (web and app) including page audit(s) to ensure platform is optimised to its best

● Analysis of tests, monitoring the performance, providing insight and making recommendations. Improving upon the LTV modelling techniques employed currently to provide more clarity and accuracy to test results across business - this is for both website and app

● Look to drive revenue and profitability against aggressive volume targets. Always being mindful of the need to balance the two in tandem.

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Deadline: 21-06-2024

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