Retention Planning Manager

☞ The AA

View: 106

Update day: 11-06-2024

Location: Basingstoke South East

Category: Executive management Production / Operation

Industry: Motor Vehicle Manufacturing Insurance Financial Services

Job type: Full-time

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Job content

Company Description

Location: Basingstoke (flexible working available)

Salary: Up to £45,000 DOE + benefits

Contract: 6 month FTC/Full Time

The AA is truly a great British brand. Established in 1905 by 4 driving enthusiasts, it remains one of the most well-known and trusted brands in the UK with over 12m breakdown members. With more patrols and a higher quality service than any competitor (Which? recommended best breakdown cover) the AA is the undisputed leader in the sector. With that strong foundation, the AA is now focussed on a future vision to support all of the UK’s 17m drivers and make their driving lives simple and smart with data, digital and innovation at the heart of the transformation strategy. No one is better placed to deliver on this vision than the AA.

This is the job

As Retention Planning Manager, you will manage the planning and commercial analysis of Road customer retention journeys to maximise the retained value of c£600m invited premium and c 3.1m invited customers per year.

What will I be doing?
  • Own and drive the strategy, planning & technical implementation to optimise the commercial performance of road retention journeys across offers, channels, creative & timings. Working closely together with a second Retention Planning Manager, as well as a Marketing team who will manage creative execution
  • Drive a data and insight driven approach to plan & optimise retention activity across customer segments & journey points. Actively propose changes and introduce new activity through which to maximise commercial results and help develop future strategy
  • Brief and oversee IT colleagues to ensure initiatives are built, tested & successfully implemented across different systems
  • Own the reporting and understanding of commercial performance of retention activity & initiatives. This means working closely with the Retention Analyst, Insight & MI teams to determine actionable insight and MI on performance, and building a forecast to underpin performance optimisation
  • Work with Pricing, Finance, Contact Centre, Acquisition and Group Marketing teams as required, to ensure we understand the impact of other team’s activities on retention, and influence their plans to optimise overall value for the AA
What do I need?

Capability, Knowledge And Experience
  • Excel advanced user -able to build forecasts and models to explain complex campaign results
  • Strong technical acumen -able to drive conversations with IT colleagues to properly understand solutions, to ensure right customer and commercial outcomes
  • CRM Planning experience and expertise; including control group and A/B testing analysis within complex customer journeys
  • Commercial acumen – focus on revenue and profit creation
  • Proven relevant business experience, ideally within Consumer services, Telco or insurance industry
Personal Characteristics
  • Strong communicator, able to explain complex analysis & campaigns simply
  • Methodical approach to work, with a strong focus on accuracy and quality.
  • Ability to manage multiple projects and make prioritisation decisions
  • Ability to work as part of a team and use own initiative.
Additional Information

As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here.

Benefits

Here are just a few of the benefits you’ll have access to, as part of our team

We’re always looking to recognise and reward our employees for the work they do.
  • Discounted home and motor insurance
  • Half price AA breakdown membership in your first year and free after 12 months, along with a 50% introductory discount off breakdown cover for 12 months for up to 5 friends/family members.
Plus, so much more!

Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times.

We’re an equal opportunities employer and welcome applications from anyone regardless of race, sex, disability, religion/belief, sexual orientation or age.

We hope to hear from you soon.

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Deadline: 26-07-2024

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