Retail Marketing Account Manager (English or French or German speakers)

☞ Intel Corporation

View: 106

Update day: 07-05-2024

Location: Swindon South West

Category: Sales

Industry: Information Technology Services Computer Software Semiconductors

Position: Mid-Senior level

Job type: Full-time

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Job content

Job Description

EMEA Centre of Excellence within Field Marketing Organization responsible for planning, local execution and evaluation of marketing campaigns based on Corporate marketing strategy, is looking for 3 experienced Retail Marketing Account managers:
  • English speaker
  • English and French speaker
  • English and German speaker
who will drive the marketing agenda with the top regional retail accounts.

Job Description

:
  • This role is a vital part of our Retail marketing strategy, designed to enable our key retail partners to advocate Intel-based products in a scalable, measurable, and customer-centric way, drive purchase intent for Intel products and close the sale
  • Your mission will be to improve Intel Brand Attribution and Preference on retailer digital and instore properties and drive higher return from our investments through strong account-based marketing with our key regional retail customers
  • Your success will be measured based on business impact and marketing indicators such as Intel preference, RSP recommendation and growth of our footprint on retail domains
Your responsibilities will include but not limited to:
  • Developing deep understanding of customer pain-points by working closely with Retail Sales Managers
  • Identifying locally relevant opportunities for co-marketing by working closely with Country Marketing managers and Partner Marketing
  • Developing account-specific marketing strategies to support Intel Consumer strategic objectives and to drive consistent execution across the pan-EMEA retail group in countries
  • Developing yearly and quarterly marketing plans in tight alignment with Retail Sales Managers and Country Marketing managers
  • Leveraging and optimizing our investment portfolio to support account marketing plans
  • Developing playbooks for optimal Intel attribution
  • Ensuring Intel always-on presence through the implementation of scalable onsite and in-store experiences leveraging Intel Retail marketing tools and assets
  • Drive digital growth and innovation by exploring retailer’s in-house capabilities and/or 3rd party retail media solutions across managed service, self-service and programmatic ad buying solutions.
  • Providing customer trainings on Intel programs and tools
  • Driving innovation pilots and a continuous learning plan
  • Maximizing value back to customer through Data Analytics and optimization strategies
  • Holding customer quarterly marketing reviews, reviewing account scorecard, pitching opportunities, sharing insights, learnings, best known methods and developing action plans for continuous improvement
Qualifications
  • Bachelor’s degree in a relevant field
  • Consumer marketing and/or sales background with 3-5+ years’ experience
  • Prior experience in account management required
  • Fluent in verbal and written English - fluency in German and/or French is strongly desired.
  • Prior exposure to working in matrix, regional organizations
  • Experience in a retail environment is a strong advantage
  • Digital marketing experience is an added advantage
Skills

:
  • Customer obsessed
  • Strong stakeholder management is a must
  • Flawless communication skills
  • Sense of urgency and solution orientation
What We Offer:

At Intel, you come to work in a collaborative, supportive environment, where your equally brilliant colleagues will push you to be your best. There’s no fear of failure-we know that’s how innovation happens. And you’ll never be bored.

We offer competitive benefits and pay, opportunities for professional development and the flexibility you need to achieve balance. Intel fosters a collaborative environment allowing the brightest minds in the world to come together to achieve exceptional results.

Inside this Business Group

Global Marketing & Communications is responsible for Intel’s brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

Poland, Gdansk
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Deadline: 21-06-2024

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