Pursuit Marketing Lead

Job content

Winning large, transformative pursuits in new and strategic growth areas is a key priority to drive Wipro’s growth.

In this role you’ll lead the strategic pursuits marketing program in a region working with the pursuit pods (location: London, Germany, New York, or Dallas). You’ll work closely with the strategic pursuits leader in your region, the pod design thinker, leadership, sales, and marketing teams to drive the strategic pitch in a pursuit and the end-to-end marketing that increases our win rate for transformative pursuits.

You’ll also work with the global marketing team to create the engine that drives growth: a proven, constantly updated playbook of reusable assets and processes.

This role requires you to be aligned to a pursuit strategy and craft a compelling story, plan the interaction touchpoints and assets which reinforce the messaging and influence behaviour. You will need to bring experience in performance marketing (especially in opportunity-centric or deal marketing areas in professional or IT services), strong design, communication and digital marketing mindset focused on creativity and success.

The ideal candidate is curious, eager to learn, enjoys interacting across different cultures, and is adept at managing a variety of stakeholders. Your ability to understand the business and deliver results-oriented marketing will be the keys to your success.

If this seems exciting to you, we are happy to chat!

Responsibilities

• Work with the strategic pursuit leader and design thinker in the pursuit pods to develop and articulates the value proposition and messaging for the pursuit
• Research and identify key roles within target accounts and creating personalized content that drives the pursuit story. Be an expert in aligning content to context and customer.
• Create a compelling storyline for a pursuit and design the marketing activation program end-to-end: from research, planning, customer engagement prep, proposal design, presentation design, integrated marketing campaign execution and analysis.
• Win customer engagement through cost-effective integrated campaigns which increase differentiation in RFI, RFP and Orals activities.
• Work with the offshore pursuit marketing hub to maximize research, storytelling, design, presentation design, proposal design and campaign execution.
• Evangelize marketing integration and the speed, efficiency, and power of re-purposing content and marketing assets.
• Collaborate with Corporate/SMU/GBL teams to develop a strong shared understanding of growth, research and marketing needs. Ensure strict adherence to global marketing policies and procedures.
• Evolve the approach and improve performance through CRM data, campaign analytics and analysis, providing actionable insights.
  

Key Objectives

• Increase Wipro’s win percentage in strategic and large pursuits.
• Work with the regional strategic pursuits leader to establish marketing intervention as essential from start to end for chosen pursuits.
• Build & execute a story to increase customer awareness and favourability of Wipro
• Develop a proven, constantly updated playbook of reusable assets and processes that drive success
• Establish KPIs and constantly adapt and optimize the program for better results and efficiency
• Think ahead, think big, and create new ideas for pursuit marketing.
  

Qualifications

• Minimum of ten years in B2B field marketing for IT services or consulting services with experience in large deal life cycle or account-based marketing.
• During those years you should have been in a manager role for at least 2 years managing direct or indirect team members, and with direct experience in marketing for large deal pursuit.
• In your roles you would have interacted with senior business or sales leaders and contributed to strategy and developing an executable marketing plan
• Hands-on experience in the full range of marketing activities, including campaign execution, content marketing, events, analyst channel and digital marketing.
• Knowledge of marketing fundamentals including messaging, storytelling, executive meeting support, campaigns and enhancing client experience.
• Experience in marketing integration and marketing mix optimization.
• Proven experience in marketing asset creation, digital marketing, and experience in message creation are all musts.
• Experience working in a multi-cultural team structure and in an onsite and offshore model is preferred.
  

Qualitatively

• You thrive in a large matrixed global organization and are self-driven and resilient.
• You are a team player who knows how to navigate stakeholders in business and marketing to shape consensus that drives success yet are also skilled in confrontation management and conflict resolution.
• You enjoy connecting the dots to create structure when the pace is fast, and the path forward is white space.