SEO / Digital Copywriter - 12 months FTC

AECOM

Ver: 103

Dia de atualização: 28-05-2024

Localização: Manchester North West

Categoria: Impressão / Publicação

Indústria:

Tipo de empregos: Fixed term contract

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Conteúdo do emprego

Company Description


At AECOM, we’re delivering a better world.

We believe infrastructure creates opportunity for everyone. Whether it’s improving your commute, keeping the lights on, providing access to clean water or transforming skylines, our work helps people and communities thrive.

Our clients trust us to bring together the best people, ideas, technical expertise and digital solutions to our work in transportation, buildings, water, the environment and new energy. We’re one global team – 47,000 strong – driven by a common purpose to deliver a better world.

Here, you will have freedom to grow in a world of opportunity.


Job Description


The SEO / Digital Copywriter will create engaging copy that optimizes the effectiveness of our content for organic search and engages our target audiences online. The SEO / Digital Copywriter will create and edit copy for our web pages, landing pages, emails, social media posts, infographics, and advertisements for multi-channel global marketing campaigns that support strategic business objectives.

We are seeking a creative and detail-focused individual who can collaborate extensively across regions and business lines to create compelling content consistently in our global brand voice. Working with our global strategic marketing team, the SEO / Digital Copywriter will also analyze user behavior on our website and other digital channels to edit and optimize existing content that will captivate our audience and boost our organic search rankings and visibility.

We are seeking candidates with exceptional written English, a deep understanding of SEO writing strategies informed by marking technology platforms such as BrightEdge, and the ability to adapt writing style and tone to our brand and target audience.

Responsibilities:

  • Writing high-quality short form copy for our email newsletters, social media posts, videos, etc.
  • Writing engaging long-form copy for our web and landing pages, blogs, etc.
  • Interviewing subject matter experts as needed for additional information or clarification.
  • Research and fact-check thoroughly to ensure accuracy and effectiveness.
  • Making authoritative editorial and process decisions and recommendations.
  • Employ SEO research strategies to inform copywriting using SEO tech platform.
  • Work with the Global Content and Editorial Director to ensure copy meets all language, structure, tone, and informational requirements.
  • Work with the design team to create and choose visuals that combine with copy to create an exceptional user experience across our digital platforms.

Qualifications
  • BA in English, Creative Writing, Journalism, Communications, or a related field.
  • 5+ years of SEO / digital marketing copywriting experience.
  • A strong copywriting portfolio that includes email copy, web pages, blogs, etc., ideally including examples created for the built environment / infrastructure industry.
  • Exceptional grammar, research, fact-checking, writing, and editing skills.
  • Adaptable writing style for different audiences.
  • Advanced knowledge of SEO copywriting strategies using martech platforms (BrightEdge preferred).
  • Self-motivated with strong time management and organizational skills.
  • Experience with headless content management systems (Strapi preferred) and web publishing.

Additional Information


With infrastructure investment accelerating worldwide, our services are in great demand, and there’s never been a better time to be at AECOM! Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility.

AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

Join us and let’s get started.

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Data limite: 12-07-2024

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