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Product Manager - Lead Generation Platform
View: 101
Update day: 01-06-2024
Location: Basingstoke South East
Category: Production / Operation Marketing / PR
Industry: IT Services IT Consulting
Position: Entry level
Job type: Full-time
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Job content
At RingGo, we love cities. We love them for work, for play, and everything in between. That’s why our vision is to make cities more livable! Easypark Group is a global company and a true leader in its domain. There is a clear ambition to quickly grow in coverage and offer our services to more customers and partners.This is an exciting opportunity to become part of the RingGo team as one of our Product Managers. You will play a key role in our future success and have a true opportunity to make a real impact and difference for our users and our business!The RoleYou will be a part of our growing B2B Product Team. As a Product Manager, you will collaborate with sales, marketing, data insights, and the IT development team as well as external partners across Europe. You will play a vital role to accelerate RingGo’s Business to Business (B2B) growth by providing a robust lead generation platform across our markets.You might be familiar with Easypark group’s B2C offerings, but we also help thousands of companies in different sizes to digitalize and reduce their time and cost spent on parking. B2B sales play a pivotal role in uplifting the overall group profitability. The market potential across all of the group operating markets is still largely untapped.The lead platform team’s mission is to identify all opportunities and enable different acquisition channels to bring in new customers and capture the addressable value in a personalized and cost-efficient way, through whichever channel is optimal.You will contribute & make an impact through the following:- Developing product vision, strategy, and the execution of it together with the engineering team
- Developing a lead platform roadmap & project leading a development team
- Designing a sales approach together with sales management and marketing on the nature of different lead sources
- Being the go-to-person who facilitates collaboration between cross-functional teams to optimize volume and hit rate, especially with the Sales Management and Data Insights team
- Establishing the most cost-effective model to collaborate with external partners for identifying new lead sources to support our direct sales approach in relevant markets
- Data integration with various internal systems such as the Sugar CRM platform
- Collaborating with B2B sales support to ensure the engagement loop with sales organization from training, and tracking to feedback and optimization
- Analytical mindset and a strong business understanding
- Passionate about finding valuable insights by digging into data
- Self-driven, capable of acting fast on spontaneous requests, and continuously want to find better solutions
- Enjoy team collaboration where you support each other to reach the common goals
- Skilled in developing relationships with external suppliers to ensure sustainable and effective services that meet our business needs
- Thrives working in an international environment and matrix organization structure
- Continuous learner mindset
- 2-3 years of successful experience working with lead generation, and data enrichment, either on the client/supplier side. (Requirements)
- You have a good understanding of B2B data enrichment suppliers globally
- Experience working with outbound sales is a big plus.
- Experience in analyzing data to provide insights to support business development
- Advanced Excel skills
- Background of the project leading agile development teams
- Strong communication skills in English. Swedish is not mandatory at RingGo.
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Deadline: 16-07-2024
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