PR Manager

Job content

The marketing team are responsible for generating modern, fresh and culturally relevant omni channel marketing ideas. Bringing campaigns to life from conception to reality. Whether it be large scale global campaigns, the biggest celebrity collaborations or new store activations, the departments main priority is to create ideas through messaging, imagery and motion. We live and breathe our brand and commercial objectives by enticing, exciting and engaging our target consumer. We work on creative concepts for iconic calendar events such as Christmas, Summer, Back to School and beyond.

• We’re looking for creative minded, delivery and performance focused individuals to join our inhouse team. You’ll be working with a team of talented brand, campaign and studio-based marketing experts. Working for JD across our brand portfolio including Nike, adidas, Puma, The North Face and Under Armour to name a few. This is an extremely exciting time to join our expanding inhouse marketing team.

What you will be responsible for

• Developing, managing and implementing the global PR and communications strategy for the JD brand.
• Identify key campaigns, product stories and cultural moments, to deliver compelling storytelling and PR strategy that will help achieve business and brand objectives.
• Create clear, concise PR briefs for all main campaigns and collaborate with external agencies in bringing them successfully to life, with clear KPIs and learnings after each initiative.
• Develop and oversee implementation of PR toolkit that will guide all regional teams/PR agencies in executing the strategy globally, by localizing global concepts according to the local goals.
• Work alongside our third-party brand team and brands (i.e. Nike, Adidas, Puma, Under Armour, The North Face and more) in defining key global initiatives promoting product and campaigns, seasonal launches as well as key styles, collaboration, and brand moments.
• Identify exciting new PR opportunities (i.e. new media partners or innovative PR activations) that broaden the perception of JD and help us expanding our reach and awareness.
• When required, collaborate with the internal corporate communication team to develop media relations strategies for all relevant comms.
• Manage the overall PR budget, including budget for individual projects such as global campaigns, product launches or other events.
• Develop strong collaborative working relationships with marketing and multi-channel peers, as well as senior stakeholders across the business.

What we are looking for

• Extensive experience in PR / Communications roles, with previous experience of working in a fast-paced PR team/press office.
• Ability of managing PR agencies, creating clear briefs, and developing communications plans including strategy, goals, budget, and tactics.
• Great understanding of the global media landscape, combined with an exceptional knowledge of the UK media landscape.
• Excellent presentation skills with the ability of influencing others and manage senior stakeholder comms.
• Strategic mindset and collaborative team player.
• Fluent English written & spoken, additional languages an advantage.
• Awareness of retail business as well as interest in sneaker culture, sports, music, fashion & youth culture is an advantage.

What we have to offer

• Competitive salary
• Flexible hours
• Hybrid working
• Competitive holiday allowance
• Free onsite parking at our head office
• Staff discount across all our brands
• Monthly staff sales
• Healthcare package
• JD Gyms discount
• Subsidised eatery at onsite staff canteen
• Quarterly social events
• Professional training and conferences
• Relaxed & friendly working environment
• Company laptop

About JD Group

Established in 1981 with a single store in the Northwest of England, JD Sports Fashion Plc is a leading international multichannel retailer of sports, fashion, and outdoor brands.

The Group has over 2,400 stores across 19 territories, despite the challenges of 2020 global revenues increased by 30% to £6,110.8 million.

Over 56,000 people work within the Group all over the world. We attract the absolute best talent to our teams and acknowledge the continuation of this process as a key factor in the Group’s evolution.

The Group is home to premium brands such as JD Sports, Scotts, Size?, Tessuti, GO Outdoors, Blacks, Millets, Footpatrol, Sprinter, Activinstinct & many more.

Our Vision

Connect globally, inspire locally, empower Individually.

We seek to inspire the emerging generation of globally- minded consumers through a connection to the universal culture of sport, music, and fashion.

Our Values

We strongly believe in extending our entrepreneurial and competitive spirt beyond business performance to making the world around us a better place. We always strive to do the right thing for our colleagues, our communities and the environment.