PR Account Manager / Senior Account Manager - Birmingham

ABOUT US

We’re Grayling UK, a multi award-winning PR & Communications agency that truly creates advantage for our clients. We care passionately about our people too and we’re the proud winner of PR Week’s ’Best Place to Work’ award. From consumer PR to crisis management – and literally everything in between - we help clients across the UK and around the world to build their brand, implement effective comms strategies and engage with their audiences better than ever before.

ABOUT THE ROLE

We’re looking for an Account Manager or Senior Account Manager (experience dependent) to join our growing Birmingham team. You’ll have a number of years of experience behind you working in an agency or in-house role and thrive on working in a fast-paced and dynamic environment. With Grayling you’ll manage the day to day delivery of our work with some of the biggest names in the region, including HSBC, Birmingham 2022 Commonwealth Games, Midlands Engine and Gowling WLG. You’ll work across both consumer and corporate PR accounts, but with a chance to specialise. You’ll help build strong relationships with the media and influencers and you’ll also be exposed to working on pitches and developing new business opportunities with Grayling teams across the UK.

KEY DELIVERABLES

• Utilises knowledge of traditional and digital media to maximise PR opportunities, promoting the range of PR services available to clients, managing and supporting the Account Executive/Senior Account Executive in the delivery of their roles
• Interprets and responds to client briefs and develops effective communication strategies using media expertise, creativity tools and data driven insights, resulting in creative solutions and advice for the benefit of the client
• Contributes to crisis management plans and provides support to senior consultants
• Creates news stories and builds media relationships that will deliver coverage, using the full range of approaches
• Contributes to new business solutions, leveraging previous relevant experience, specialist skills and knowledge while merchandising Grayling’s offer effectively
• Assists the senior management team in developing long term client satisfaction by engaging with client service programmes
• Monitors the media landscape for new opportunities to sell in additional Grayling products and services to clients to enhance revenue and profitability
• Understands and manages the relationship between client service and profitability, escalating any issues to the appropriate level
• Connects with colleagues from across the global Grayling network, leveraging opportunities to work together to enhance professional development and learning
• Manages personal and team time meticulously, identifying and resolving time based issues effectively as well as assisting junior staff in managing their workloads
• Seeks out training initiatives and learning opportunities to enhance personal and team development, keeping up to date with client-specific media, industry and digital developments and applying this knowledge in their work
• Manages and develops junior staff using the appropriate people management techniques, resolving or escalating issues promptly and fairly, and championing achievements
• Supports the senior team with meticulous management and delivery of all reporting and administration using the appropriate business processes
• Develops a personal network of internal and external industry contacts, identifying new business opportunities resulting from these contacts to the benefit of the Grayling business

ABOUT YOU

• Strong understanding of both traditional and digital public relations
• Digitally savvy
• Curious – a desire to learn, improve, apply new knowledge and develop self
• Excellent grasp of clients’ marketplaces, audiences and routes to market
• Excellent written and verbal communication skills
• Creative thinker and problem solver
• Commercially aware and decisive
• Confident networker
• Organised with excellent time management skills
• Supportive, inspiring and motivational team player
• Personal drive and passion for the industry
• Self-aware and able to adapt personal style and approach to clients and team
• Ability to juggle multiple and changing priorities
• Ability to assimilate information quickly and recommend a practical response

OUR PROMISES TO YOU

• A highly competitive salary & benefits package.
• An exciting and dynamic working environment
• An incredibly positive and supportive work culture driven purely by our values (curious, committed & connected).
• Regular team socials and early finish Fridays.
• An abundance of personal development opportunities, with courses ranging from writing, resilience, creativity and more!
• Flexible working arrangements.
• 25 days’ holiday, increasing by one day every year up to 30 days.
• New business and employee referral bonuses.
• Cycle to work scheme
• PRCA membership
• Health & wellbeing programmes

At Grayling, we recognise that to deliver the best work for our clients, we need a diverse range of perspectives and experiences. As an equal opportunities employer, we are committed to ensuring best practice approaches to a diverse and inclusive recruitment process and encourage applications from people of all backgrounds.