PPC Executive

☞ In Technology Group

View: 99

Update day: 27-05-2024

Location: Northwich North West

Category: Sales

Industry: Advertising Services

Position: Executive

Job type: Full-time

Salary: £28,000/yr - £32,000/yr

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Job content

Hybrid in Northwich

£28,000 - £32,000 DOE starting salary

The PPC Executive will work alongside the paid media team to drive growth and manage the performance marketing channels across several brands within the group. The ideal candidate will have a background in hands-on paid advertising, will be data-driven and have a keen attention to detail.

Responsibilities:

Driving the performance of the brands PPC accounts (Google & Bing)

Implementing the paid search strategy

Monitoring the PPC spend to ensure we stay within our budgets

Collaborate with our European teams

Analyse trends and make data-driven decisions across the accounts, including:

Setting and changing target ROAS bid strategies.

Incorporating business data into bid strategies.

Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights.

Creating new audiences in GA360 to retarget high converting pots of users

Utilising scripts.

Writing and testing engaging ad copy and implementing changes

Updating ad extensions e.g. price extensions, promo code extensions.

Setting up landing page tests and using results to inform future optimisations.

SQR and 404 error hygiene checks.Requirements:

2+ years of PPC experience with Google (and Bing ideally)

Experience managing large accounts and budgets

Data-driven

Attention to detail

Hands-on PPC experience (not just strategic)

Understanding of first touch, last touch and DDA attribution.

A self-starter who can work efficiently alone as well as in a teamIn Technology Group Ltd is acting as an Employment Agency in relation to this vacancy
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Deadline: 11-07-2024

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