Post Creative Strategist (German Speaking)

VaynerMedia is a global creative and media agency built for the now. Born in social our work is now full service, simply loving big ideas that connect and create real change for our clients business. We are independently owned, founded in 2009 with offices in London, New York, Los Angeles, Singapore, Sydney and Mexico City. And we’re not too bad at what we do, with our work winning in Cannes Lions, the Clios, D&AD and The Webbies to name a few.

Here in London we have huge ambitions. We’ve doubled in size over the last year and broadened both our client list and the kind of work we’re doing for them. Our roots are in social and we love it - it’s where we get to understand different audiences, to experiment, to gain insight and to see how people really engage and respond to ideas.

We are creative and media in equal measure because both are equally important in developing effective communications. A lot of our work in-house (with our own production, edit and motion teams) because execution is key to effectiveness. We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

We have an incredible client list across UK, EMEA and Globally. Our ideas live and breathe in organic and paid social but also fully integrated campaigns including TVCs, radio, press, OOH (you name it we’re there). Our difference? We learn fast - from what we see and how our audiences really act, alongside cultural cues to create our integrated campaigns.

Infused with the DNA of our founder, we pride ourselves on our entrepreneurial spirit. Being an independent agency affords us the freedom to be bold and stray from convention. It also allows us to pivot quickly, which is key to succeeding in an ever-changing market. The same way Gary was one of the early YouTube influencers, VaynerMedia has been the forerunner in many opportunities, serving as alpha/beta launch partners with platforms from Facebook and YouTube to TikTok and Snapchat.

But ultimately we are people people. We are skills first rather than where you studied and who you know. We’re here to change advertising so we thrive on free-thinkers with big ambitions. Sound like you?

The Role:

The Post Creative Strategist is the closest member of the strategy team to what’s going on in culture and consumer behaviour for a brand. Using a combination of social listening, trend data and the reactions of a brand’s community to it’s messaging - they help to inform and shape strategic, creative and media strategy.
One of the entry routes into the strategy team, the PCS will work with other members of the team to inform what cultural signals exist and what a brand should do with them. This isn’t just an insights role, as a PCS will be expected to provide suggestions and implications to their observations on consumers and culture. Over time, their career will develop into becoming well rounded strategists, senior strategists, strategy directors and beyond. This will all be built on top of a hands on foundation which recognises that consumers are guiding us towards better work everyday, if we only listen.

Responsibilities:

• Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
• Analyse brand and cultural trends for consideration of creative team
• Bring insight on a subject-matter and specific subculture.
• Willing to go beyond basic tracking to analysing and drawing hypothesis, including providing a daily digest of observations + recommendations
• Use third party tools to manage brand’s pages
• Read every comment across all social posts, and respond to consumers across these channels, maintaining a consistent brand voice across these conversations, and using the opportunity to engage followers, probe further insights, or advance brand goal
• Follow proper escalation systems, as needed, for fans with negative feedback.
• Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Desirable Skills & Experience:

A curious person who wonders why people do what they do and wants to find out more by listening to consumers. You’ll have a strong opinion about what you like in advertising and what you want brands to do, which you’ll want to test and develop. You’ll have an even stronger curiosity about people and why they do what they do. You will be comfortable with data in Excel or Google Sheets and be active and interested in social media platforms from Instagram and Facebook through to TikTok or Snapchat.

• Experience using Excel / Google Sheets to analyse and chart data - Excitement about what’s possible on social platforms including TikTok, Twitter, Facebook, Instagram, Snapchat and LinkedIn
• The desire to learn and develop strategy skills through working with members of the strategy team
• Experience using Facebook, Twitter or Google Ads Manager and/or social media analytics
• Excellent written and verbal communication skills in English and German

How we will support you:

We know talent is our most important asset and our people guide our work and our culture. The last year has challenged us like nothing before, and we are committed to providing the support and flexibility needed for people to do their best work and have fun doing it. We are an open minded bunch and we value diversity of thought and experience. Every person we hire will make us a more creative, innovative and happier agency. You are always welcome to bring an idea or opinion to our work and our ways of working.

For now, these are some of things we have in place to support you.. We regularly review our benefits and are committed to providing a comprehensive programme for our people. This currently includes all the good stuff you would expect from Health Cash Plan, Life Assurance, 27 days holiday through to Group Personal Pension and Income Protection.

We know some days aren’t as good as others and that’s OK. We have our mental health partner Sanctus on hand for employee coaching sessions and an Employee Assistance Programme in place should you need it. We also work with NABS, an industry specific support organisation who are passionate about helping people to thrive.

Sometimes it can be the smaller things that make you smile. We have a subsidised ClassPass offering for any fitness lovers, a wide variety of discounts and benefits through Perkbox and you can save on your commute through Commuter Club or our Cycle To Work Scheme. If R&R is more your thing you can take some time out for a monthly massage, join one of our bi-weekly mindfulness sessions or our employee led yoga sessions. We understand that there has never been a more important time for self care and as such we have a varied wellbeing programme to help you to be your best self.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.

Candidates must be authorised to work in the U.K.