Midweight Copywriter

Job content

Job Type: Permanent
Category: Sales & Marketing

As a midweight Copywriter, you are responsible for the creation and development of strong concepts and persuasive, engaging, and accurate copy that, together, help solve communication and business problems for the agency’s clients.

You are fluent in tailoring your ideas, voices, and messages, whether it is to flex across a broad media mix or bespoke to specific channels including digital, direct marketing, web and social. Your writing helps set the standard for the agency and furthers its reputation for creativity and effectiveness.

Responsibilities:
Understanding clients’ business and communication needs
Agreeing and understanding the key proposition and creative brief
Understanding the target audience and proposed media
Creating and developing original copy that solves the client’s business problem and delights the client
Presenting ideas to internal and client teams for approval and development and writing all copy from concept to execution
Responding to client and research feedback and continuing to fine-tune work until final approval stage
Proofreading work and ensuring that spelling and grammar is correct in all copy output
Mentoring and managing any less experienced writers in your charge

Skills required:
Imagination and adventurous creativity, with a focus on solving business problems
The ability to generate a central core idea and translate it into effective messages across all specified media
The passion and ability to write clear, persuasive, and accurate copy to engage different audiences
A fascination for people, communication, and brands
Inspirational and effective presentation skills
Perceptive and proactive mentoring and management skills
Your own opinions and the ability to communicate them with passion
The personality of a team player who can work effectively under pressure and to tight deadlines
Tenacity and resilience
Experience of working within a Marketing, Media or Advertising agency setting