Measurement & Analytics Manager

Job content

Summary:

As our in-house measurement expert you will consult and deliver on all of our clients’ measurement needs. Your responsibilities will include auditing and setting up tracking via GTM, providing consultative and technical support to our clients on their Google Analytics (best practice set up and migration to GA4) alongside managing any other tracking or measurement products we deliver. Lastly, you will be the internal and external lead on the future of measurement, working with our internal client and digital teams to ensure we are ready for future innovations.

Job Details:

Day to day you will be responsible for...

• Setting up conversion actions and standard events in all ad platforms and the ad server
• Implement, test and maintain all conversion tracking tags, remarketing pixels etc, associated triggers and variables in Google Tag Manager
• Stay up to date with changes to different platform’s tracking API’s and pixels to ensure tracking doesn’t break
• Set up dynamic feeds for advertising campaigns (working with the creative and digital teams)
• Deliver on GTM, GA and other measurement audits
• Deliver (with the help of the data and engineering team) attribution reporting
• Provide consultancy, both internally and externally, on advertising tracking and measurement best practice
• Provide consultancy, both internally and externally, on analytics best practice
• Respond to all queries from internal teams in a timely manner
• Explain technical concepts and tracking jargon in simpler terms
• Provide step-by-step guides for clients to implement things like a GTM container or the Facebook AEM system
• Investigate any tracking issues raised by team and fix in a timely manner
• Manage delivery of our call tracking product, including tag implementation, reporting and our relationship with call tracking provider
• Identify and develop further conversion and measurement products to help unlock client spend and improve campaign performance
• Ensure both internal and external stakeholders understand privacy and cookie implications of tracking and that sufficient terms/opt-ins are in place
• Work with data and engineering department to ensure reporting is in place to match clients expectations
• Join client calls, where required, to help explain technical concepts and troubleshoot issues

You’ll live our values, to be accountable for your own tasks, to be brave and try new things and to be curious, staying up to date with industry updates and the latest developments. All the while working in a team that is recognised as one of the most supportive in the industry.

Sounds good?

Great, here’s what we need from you...

Requirements:

• 1+ years of experience in a relevant role in an tagging or analytics roles
• Experience using a Tag Management System (ideally Google Tag Manager)
• Ability to read/write basic vanilla JavaScript
• Ability to create documentation and technical specifications
• Knowledge of fundamental web concepts (HTML/CSS)
• Experience with Web Analytics and AdTech deployment (ideally Google Analytics and GMP / Facebook)
• Excellent analytical and problem solving skills
• Curiosity in the field - ability to provide thought leadership on upcoming challenges facing accuracy of measurement
• Good written and oral communication
• Ability to work in a fast paced environment.
• Analytical mindset, keen to apply data to challenges
• Knowledge and understanding of privacy and cookie legislation, both EU/UK and US
• Desire to constantly improve yourself and the process/service you’re offering

Company Information:

We are Net Natives and we’re on a mission to use data, technology and creativity to transform the way students connect with higher education institutions. Each year we connect millions of students with the courses and institutions that change the world.

Over 100 creatives, strategists, technologists and analysts in the UK and USA have built a revolutionary data driven technology platform that predicts and automates student advertising. Whilst our creatives and strategists develop concepts and content that inspire students for some of the world’s leading education brands.

Benefits:

Our culture is based on our simple ABC values (Accountable, Brave, Curious). We are accountable to providing you with the best working environment we possibly can.

Our enhanced benefits package has been designed with our people in mind. We have focused on seeing and hearing what our global employees want. Here are some of our fantastic benefits.

• Start with 25 days holiday which increases with your length of service
• An additional 3 days off for Christmas shut down
• Buy additional holidays or Family and Dependent Days
• No one should work on their birthday… have a paid day off!
• Contribution towards your home workstation setup
• Private Healthcare
• Pension scheme
• EAP - Employee Assistance Programme
• Eye Tests and contribution towards glasses
• Self-Care Fund
• Access to our Employee Engagement Platform which provides Rewards and Recognition, Benefits, Discounts, and Concierge Service
• Employee Referral Bonus
• Regularly staff entertaining, gifts and awards
• Early finish on Fridays
• Cycle To Work Scheme
• Electric Vehicle Leasing - Salary sacrifice scheme
• Time off for Charity / Volunteering work
• Enhanced Maternity, Paternity or Adoption Pay and Maternity ‘Self Care Days’

Plus we know that your personal development is fundamental to our mission and so we tailor a progression path personalised to you.

Net Natives is an equal opportunities employer. We passionately believe that employing a diverse workforce is central to our success and our DEI group is continually looking at ways we can encourage every Natives to be brave in their expression and belief in themselves.

Our hiring process is pretty simple...

• You found this job because you are looking for a new and exciting opportunity or got sent this job ad because someone thinks you’re amazing and really cares about you
• You’ve made it this far into the job advert and you know you want to find out more so you tell us you’re interested (apply - send a cover letter and up to date CV)
• You have been invited for an interview - we like to start with a call with our Operations Director. Then further video interview with our Chief Technology Officer.
• As part of the process you might be required to complete a small task for us - this is a pass or fail step.
• As part of the final interview, we will also invite your potential colleagues in for you to have a chance to meet them.
• If you are successful, you land yourself an amazing job and amazing things start to happen!