MarketingCloud Associate

☞ Ballast Research

View: 108

Update day: 07-05-2024

Location: Washington North East

Category: Other

Industry: Marketing Advertising Management Consulting Financial Services

Position: Entry level

Job type: Full-time

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Job content

Ballast Research | MarketingCloud Associate

www.ballastresearch.com

Ballast Research

Ballast Research is a growing consulting, research, and data firm that helps government affairs professionals improve their advocacy to state and local policymakers. Ballast works with clients across the private, public, and social sector to create in-depth quantitative and qualitative research, benchmarking, and other diagnostic tools that enhance strategic planning.

Our Culture

Ballast has a collaborative and collegial culture. Ballast Research offers an environment where hard working, entrepreneurial, and kind people thrive. We are seeking an entrepreneurial, energetic, innovative, and driven individual with deep intellectual curiosity and a passion for policy and solving complex challenges to join our team.

Ballast Research is proud to be an Equal Opportunity Employer. We celebrate, support, and thrive on a culture of diversity. We are committed to creating an inclusive environment for all employees, regardless of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, age, genetic information (including family medical history), and veterans status.

The Role:

Ballast Research is looking for an exceptional candidate with experience using MarketingCloud to join our External Affairs team. This Associate will help our teams design and execute email campaigns for our research projects. The ideal candidate is an outcome-driven team player with strong communication and attention to detail..

Primary Responsibilities:
  • Implementing Marketing Campaigns: Executing email marketing campaigns aimed at hard-to-reach professionals that achieve specific metrics for participation in our qualitative and quantitative research.
  • List Management and Campaign Analytics: Overseeing contact list management, email campaigns, and campaign analytics using Salesforce MarketingCloud.
  • Trend Analysis and Problem Solving: Analyze marketing campaign performance and emerging trends to inform data-driven recommendations and achieve improved results.

Required Qualifications:
  • 1-3 years of experience managing marketing campaigns using Salesforce and MarketingCloud
  • Strong technical skills in Google Suite and Microsoft Office Suite
  • Interest in, and successful track record of, driving participation outcomes in marketing campaigns to ensure client success
  • Excellent time management and judgment; demonstrated proficiency at managing simultaneous projects from start to finish
  • Expertise in building and maintaining digital relationships, communities, and networks
Desired Qualifications:
  • Experience in politics (e.g., voter outreach, fundraising) desirable, but not required.
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Deadline: 21-06-2024

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