Marketing Strategist

Job Title:Marketing Strategist

Salary:£28,080.00 plus bonus scheme

Permanent/Fixed Term:Permanent

Hours:

• Monday to Friday
• 40 hours per week (8.30am – 17.30pm)

Introduction:

Queen Ethelburga’s is set in more than 220 acres of beautiful North Yorkshire countryside, on the Thorpe Underwood Estate. Staff work as one team – whether they are directly teaching or supporting students as part of the school and pastoral teams, or as part of our estates team making sure that the campus works as it should – to create a vibrant learning and living environment in which every student can thrive. We aspire to excellence, have high expectations of ourselves and others, and take pride in everything we do. We aim to nurture resilient, confident, and independent lifelong learners. The Queen Ethelburga’s Collegiate Standard is ‘To be the best that I can with the gifts that I have’.

Role:

We are searching for a Marketing Strategist to take overall responsibility for the production of a coherent integrated marketing strategy, working as part of a team to achieve this, in particular our Marketing Managers. This should showcase all that Queen Ethelburga’s has to offer, and result in measurable lead generation and conversion, at levels which support the continued sustainability of the organisation.

This job description is written at a specific time and is subject to change as the demands of the Collegiate and the role develops. The role requires flexibility and adaptability and the employees of the Collegiate need to be aware that they may be asked to perform tasks and be given responsibilities not detailed in this job description.

Admissions, Marketing and Student Engagement Department:

Queen Ethelburga’s operates term-time academic courses for students aged 3 months to 19 years, in addition to a range of short courses and holiday clubs offered during school holiday periods. Facilities are also available for booking by external organisations.

The Admissions, Marketing and Student Engagement team is responsible for the recruitment and retention of UK and international students, for all programmes detailed above. It also takes responsibility for all marketing and mass communication, always making sure that marketing is demonstrably linked to both the needs of the organisation and the expectations of our UK and international markets. The team leads with ensuring that alumni, and other relevant commercial organisations, are fully engaged with life at Queen Ethelburga’s, developing these networks for the benefit of all in the QE community. Finally, widening participation is a key focus of the organisation and the team is expected to work with relevant stakeholders, in order to support students from a wide range of backgrounds, so that they are able to benefit from the opportunities provided by Queen Ethelburga’s.

The team works closely with the Corporate Strategic Team and the Collegiate Leadership Team in order to ensure the financial sustainability of the Collegiate from year to year.

Key Responsibilities include (but are not limited to):

• Perform thorough research and analyse data in order to identify marketing opportunities
• Devise and implement marketing strategies to promote our courses and commercial opportunities
• Assist in the setting of marketing goals that are data-driven and estimate the return on investment.
• Assist in implementing and maintaining all marketing campaigns
• Analyse and track marketing metrics such as leads, retention, response, and return on investment, reporting as required
• Ensure customer satisfaction by collating and utilising customer suggestions and feedback.

Support for the Collegiate:

• Be aware of and comply with policies and procedures relating to child protection, health, safety and security, confidentiality and data protection, reporting all concerns to the appropriate person
• Ensure that the organisation’s security and courtesy procedures are followed with regards to visitors
• Contribute to the overall ethos/work/aims of Queen Ethelburga’s
• Participate in training as required
• Promote Queen Ethelburga’s and its staff and students positively at all times

The Appointed Candidate will have:

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field
• Prior work experience as a Marketing Strategist, Marketing Manager, or a similar role in the Marketing Department
• Basic knowledge of web design
• Strong working knowledge of web technologies such as HTML, CSS and Javascript
• Outstanding verbal and written communication skills
• Quick decision-making abilities
• Ability to pay close attention to details
• Excellent analytical skills
• Outstanding presentation skills
• Ability to manage multiple tasks simultaneously as per priority
• Good time management abilities
• Strong organisation and analytical skills
• Great interpersonal skills

Benefits:

• All eligible staff are enrolled in the Workplace Pension Scheme
• Employee Assistance Programme
• Free staff car park
• Free staff gym
• Annual family summer barbecue
• Annual black tie Christmas Ball for staff and a guest
• 10% discount in our Kindergarten
• Subsidised school fees for staff children

Applying:

QE is committed to ensuring a safe environment for its pupils and staff. Applicants will be required to provide proof of identity and undergo the relevant DBS checks for their role.

Any personal information you share with us on your application form will be used solely for recruitment purposes. Your details will be held for up to 6 months and destroyed after this time.

Any questions on individual roles or the recruitment process can be sent to the HR department on recruitment@qe.org

We receive high volumes of applications, due to this if you have not heard from us within two weeks of your application, unfortunately on this occasion your application will not have been successful.