Marketing Manager

☞ Market Recruitment Ltd

View: 106

Update day: 28-04-2024

Location: Richmond South East

Category: Marketing / PR

Industry: IT Services IT Consulting Advertising Services Software Development

Position: Associate

Job type: Full-time

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Job content

Have you got experience of or the willingness to be a company’s first ever Marketing Manager?

This is a really exciting time to join this entrepreneurial success story. Established for 10 years now, previously growing through customer referrals and a positive reputation; it is now looking to organise, formalise, professionalise and digitise all marketing activity with this new position. This is a fabulously varied, integrated marcomms campaign management role both in planning and strategy as well as hands on execution to increase brand awareness and demand generation.

Selling Points;

  • Hybrid - 3 days in their office in Richmond, although more office time at the start to understand the value proposition well
  • Established in 2012 and seeing superb growth
  • Great opportunity to grow with the business and recruit a team
  • Employees valued with several unique employee benefits such as holiday loading, birthday lie-in and more

Key responsibilities of the Marketing Manager; you’ll be responsible for planning and executing integrated marketing campaigns to build awareness and drive demand. The role will include:

  • Strategy; own the strategy for their multi-channel marketing campaigns
  • Content; create content yourself that interests the persona’s they target
  • Demand Generation; create integrated campaigns to drive leads for the sales team - webinars, email campaigns, paid social etc. - lots of freedom here to experiment
  • Digital; Social media, blogs, website updates, SEO, Paid Social, Paid Ads
  • Events; End to End, ie from creating events calendar, to organizing, marketing and measuring success both in person and webinars
  • Sales Support; work closely with the sales team, making sure there’s a joined up approach to revenue generation

Skills & experience the Marketing Manager must have;

  • B2B marketing experience - you could be stepping up to this level, or already a manager and looking for more strategic ownership
  • If you’ve marketed to enterprise businesses that would be a plus
  • Experience of managing campaigns as projects - you will manage the end to end execution
  • You’ll be creative - ideas are encouraged - they want you to be bold and try things
  • An understanding of ABM, lengthy sales cycles
  • Data focussed

Salary & benefits for the Marketing Manager role;

£45,000 - £50,000 basic + benefits

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Deadline: 12-06-2024

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