Marketing Manager

The Company

Audley Group was born out of a need for change. Since its launch in 1991, the Group has championed and reinvented the retirement property market, challenging the care home model and introducing as a first of its kind, the concept of luxury retirement villages for the over 55s.

Audley’s vision has always been to deliver an exceptional proposition to meet the growing demand from the UK’s older population. What continually sets Audley apart is proven success. That success is predicated on fulfilling our promise to deliver exceptional customer service within exquisitely designed villages.

Our model means we not only build and develop the villages, we also run them. This puts us in control of all aspects of the villages and gives our owners the comfort that our priorities and values are aligned with theirs. Our people are at the core of our operational success, ensuring this alignment.

Purpose Statement

Reporting to the Senior Marketing Manager - Property the post holder will be responsible for supporting the development and execution of Audley Villages’ and Mayfield Villages’ property marketing campaigns. The post holder will be accountable for supporting the development and delivery of marketing plans and associated budgets to drive increased revenue across property and sales.

Principal Accountabilities and Responsibilities

• Responsible for the development, organisation and implementation of marketing campaigns, sales events and promotions across the Group

• Collaborate with the Digital Marketing team to ensure campaigns and events are visible across all digital platforms, including social media, the website and emails, and that they are in line with Brand and Group identity guidelines

• Develop content and proofread creative copy to ensure clear and accurate messaging for the target audience

• Support the development of budgets, creating marketing plans and delivery of those plans to drive increased revenue across all Audley Group villages

• Responsible for the development, approval, fulfilment and distribution of any campaign material, ensuring accuracy and on-time delivery whilst liaising with all key stakeholders and agencies as required

• Support and deliver the local Public Relations plan in line with national plan, working with the identified PR agency and local media as necessary

• Manage the work of external agencies who deliver campaign activity ensuring the brand and identity is adhered to in all campaigns and all communication channels

• Work in partnership with the Digital Marketing team to ensure the Audley and Mayfield websites are regularly updated and in alignment with Brand strategy

• Working closely with the Marketing Data Team, support the research and analysis of marketing data to provide insight on trends and themes for updates and reports to senior leaders

• Understands the feedback from Owners and Prospective Owners and uses this to inform future campaigns and marketing activity

• Work with the operations marketing team to provide drive synergies and provide a seamless customer experience whether property, F&B, Club or Care

• Work in partnership with the Regional Sales Managers and Sales Managers to ensure materials are provided and that a customer focused service is provided at all times

Key Skills & Requirements:

• Bachelors degree or equivalent recognised course or experience
• Minimum of 2 years in a marketing role (either in house or agency), with evidence of involvement in the development of marketing materials including advertising and direct marketing documentation
• Experience of creating and implementing robust marketing campaigns and events including planning, campaign management and social media presence
• Demonstrable evidence of planning marketing events and campaigns and support these from conception to delivery
• Experience of channel marketing, campaign management and marketing communication plans
• Track record of using market research to inform planning of events and campaigns
• Through understanding of design and print processes
• Experience of using the analysing and evaluating marketing activity and data
• Detail orientated with proven track record of problem-solving
• Ability to work autonomously and organise and execute multiple projects

• Ability to build and foster collaborative relationships with internal and external stakeholders
• Strong written and verbal communication with ability to influence others, active listener and confident liaising with senior stakeholders
• Experience working with agency partners and creative teams to deliver on time, on budget and with agreed outcomes
• Ability to work with ambiguity in a fast paced and changing environment
• Creative thinker and problem solver
• Excellent time-management skills
• A self-starter and team player
• Commitment to continually update knowledge and personal development
• Ability to role model the organisation values through their behaviour everyday

Audley Group is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also ‘DE&I policy/statement’