Marketing Manager, International Open Markets

Job content

Perks and benefits

Healthcare

Retirement benefits

Wellness programs

Enhanced maternity and paternity leave

Extra holiday

Professional development

Mentoring/coaching

Cycle to work scheme

This is an exciting and rare opportunity to play a central role in HarperCollins UK’s marketing and publicity activity in the international open markets. Working with books published by HarperCollins UK publishing divisions including 4th Estate, HarperFiction, HarperNonFiction, HarperCollins Children’s Books, HQ and Farshore, the Marketing Manager for International Open Markets role sits at the heart of our highly successful Open Markets International Sales team, who sell to customers in Europe, Asia, Africa, Middle East, Latin America & the Caribbean.

This is the perfect position for a curious marketeer keen to develop their experience beyond the UK. Day to day the role is packed with variety and includes both trade and consumer marketing activity, trade events, author publicity and management of our dedicated Harper Reach digital channels. Focus territories include countries across Europe, the Middle East and Asia – and a strong working relationship with the HarperCollins US export team in New York is required.

The Marketing Manager for International Open Markets reports to the HarperCollins UK Trade Marketing Director and works alongside the Trade Marketing Manager for the UK and Ireland. This structure gives the best of both worlds – the ability to work independently alongside the Open Markets sales managers and HarperCollins US team, while simultaneously benefitting from the shared creativity and campaign activity of our small trade marketing team in London.

Desirable candidates will bring prior marketing experience within a general trade publisher, but not necessarily have worked in an international role before.

Key tasks and accountabilities

• Devise marketing and publicity campaigns – to include both consumer and trade activity - for focus titles across open market territories

• Act as the marcomms link for the Open Market Sales Team into the HarperCollins UK divisions – creating, adapting and distributing marketing collateral for focus books in partnership with divisional marketeers

• Forge a creative working relationship with marketing managers at our lead international distribution partners in Europe and Asia – and with international colleagues at HarperCollins in New York

• Manage our Harper Reach digital channels – including website, social and email

• Devise and generate market leading material for the major international bookfairs, including London and Frankfurt

• Create assets for our trade events programme in the open markets, including author video, digital, print elements and goody bags.

• Manage delivery of the annual events programme in key markets in Europe and Asia

• In collaboration with divisional publicity colleagues, seek and explore publicity opportunities in the open markets for focus authors, to include author events and media

• Create print and digital advertising for relevant trade sites, catalogues and brochures

Your first six months

• Begin building a network of key marketing contacts across HarperCollins UK, HarperCollins US and within our lead international distribution partners

• Working with the Open Markets sales team, establish a list of priority campaign titles and focus sales territories for each. Create marketing plans to drive sales and meet set targets

• Manage content across the Harper Reach website, social channels and email programme

• Develop sales material to support the Open Markets team at the London Book Fair

• Work with the Trade Marketing Team to help devise the campaign and creative for the annual ‘Big Book’ trade events programme

• Respond to marketing and publicity ideas and requests from the UK publishing divisions, our authors and our international distribution partners

Experience required

• Knowledge or experience of the publishing industry

• Website/blog/social media management

• Creative briefing and working with creative agencies

• Working with multiple stakeholders

Skills required

• Confident, resilient, curious and highly creative – with a passion for a wide range of books

• Interest in international markets and a desire to learn

• Excellent copywriting with a high attention to detail

• Basic HTML, Wordpress, Photoshop would be beneficial in this role

• Ability to travel when required

Job Type: Permanent