Marketing Manager (Africa, Israel, Greece, Cyprus, Baltics)

Please note that this role is based in theUnited Kingdom. In order to enable us to meet statutory and regulatory obligations of the United Kingdom immigration system you must have the appropriate immigration permission needed to work and reside in the United Kingdom.

Overview:

Work closely with CEEMA VP/Director Marketing and the VP’s of Distribution & Networks across Baltics, Israel, Greece and Africa (“BIGA”) to proactively drive, develop and implement marketing strategies in support of sales priorities for the BIGA territories. Provide all necessary program information and sales materials to maximize the effectiveness of the Marketing, Research and Sales efforts across the regions. Work with clients to support all marketing initiatives while building and maintaining positive marketing relationships with all clients in regions.

The Marketing Manager will develop the Marketing strategy for Content Distribution across all lines of business and windows (including FTA, Pay & Basic Television, SVOD, AVOD, and Transactional) across BIGA. The role will seek to develop a streamlined, commercial and innovative marketing approach to best deliver for SPEs clients, consumers, and internal stakeholders.

The key focus will be working alongside teams based in London to develop and implement Marketing and Branding strategies which ensure all feature film, TV series and Formats (scripted and unscripted) product is being optimized both commercially and creatively across all distribution windows and formats.

Key Responsibilities:

• To drive the Marketing strategy across, TV Distribution, maximizing sales across key countries through innovative Marketing activity.
• Leading activity with our partners across the region to deliver visibility of SPE product driving higher ratings and subscriptions
• Working with the central CEEMA Home Entertainment team to drive transactions/buy rates through key account management initiatives
• Deliver Go-to-Market pitch presentations for Sony’s features films, TV series and formats through working with internal (e.g., research, central formats teams) stakeholders to drive local market relevance
• Work closely with the CEEMA VP/Director Marketing and BIGA commercial leads to create a company culture in which Marketing operates hand-in-hand with the Commercial teams and is proactive, consistent, efficient, nimble, strategic, forward-thinking, communicative, transparent and commercially minded
• Key point of contact for CEEMA VP/Director Marketing, providing clear and consistent territory information and communication that aligns with regional strategy
• Work alongside the CEEMA VP/Director Marketing and VP, BIGA to manage Marketing budget across, digital transactional business and TV distribution in the most cost-effective way
• Act as a close business partner for all TV distribution clients in territory positioning Sony as the go to partner for close collaboration, leading with insight
• Working with the BIGA Marketing Coordinator to determine and manage the efficient timely delivery and approval of promotional assets to and from broadcast and EST partners in territory
• Work closely with the International team in home office and your marketing counterparts across EMEA to disseminate information, best practice and learnings to the BIGA commercial leads and Marketing heads in territory
• Drive and implement regionally supported strategies including product strategy, format strategy and library focus across territories
• Work with the BIGA commercial leads to develop and execute publicity, media and promotional campaigns across the product slate and ensure there is close collaboration with the SPT PR team to deliver seamless broadcast campaigns for SPTs key shows within region
• Deliver and work in collaboration with the BIGA commercial leads on any trade presentations, pre-sales events, customer events and internal showcases and events to ensure we are communicating a consistent and positive message both internally and externally
• Help deliver across BIGA One Sony activities working alongside Electronics, PlayStation and Music to maximize our combined reach as a consumer facing company
• Maintain high levels of knowledge of technological developments and market dynamics to ensure all marketing activities are fully maximized across the BIGA region.
• Continually evaluate the need for Research, working closely with the regional Marketing and Research teams, to ensure comprehensive understanding of consumer trends and turning insight into marketing action at a territory level

Qualifications and/or Experience Required:

• Typically, 6 to 10 years of experience in strategic Marketing preferably in the entertainment sector.
• Good knowledge of the broadcast sector and varying different media’s
• Commercially focused and able to understand business plans with delivering ROI always in mind
• Experience in an International or EMEA role managing multiple stakeholders
• Strong interpersonal skills required and ability to manage multiple stakeholders
• Strong presentation skills required to deliver confident pitches
• Ability to influence, negotiate and persuade others both internal and external
• Proven track record in delivering creative, innovative and commercial marketing campaigns in a complex multi-faceted organization or environment.
• Demonstrated success in devising and executing strategic marketing objectives and cascading these objectives and ways of working
• Self-motivated team player and facilitator
• Proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to completion
• Excellent written and verbal communication skills
• Creative and innovative in approach
• Change orientated

• Bachelor’s degree in related discipline or equivalent experience preferred

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).