Marketing Executive - Wigston Creative Studio

Job content

Marketing Executive – Hybrid Role – Wigston Creative Studio (£28k-£32k DOE)

Role Details

We are seeking a highly skilled, experienced and results orientated Marketing Executive to join our team at Wigston Creative Studio. The ideal candidate will have a proven track record of successful marketing campaigns and strategies within the Art and Craft or similar industry. This individual must possess a great eye for detail, exceptional writing skills for creating engaging social content and educational blogs, and a creative flair for designing captivating social media visuals. This role requires a creative thinker with excellent communication skills and a strong understanding of various marketing techniques and tools

This is an exciting opportunity to join a fast paced, growing Leicestershire business that has a real passion for Papercrafts.

Key Responsibilities:

· Develop and execute strategic marketing plans to promote our products/services and achieve business objectives

· Collaborate with the marketing team to create compelling content for digital and traditional marketing channels,

including social media, email campaigns, blogs, and print materials

· Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing

strategies

· Manage and optimise digital marketing campaigns across platforms such as Google Ads, Facebook, LinkedIn,

etc., to maximize ROI and reach target audiences

· Monitor and analyse key performance metrics, such as website traffic, conversion rates, and customer

engagement, to track campaign effectiveness and make data-driven decisions

· Coordinate with internal teams, including sales, product development, and design, to ensure alignment and

consistency in messaging and branding

· Identify opportunities for partnerships, sponsorships, and collaborations to enhance brand visibility and reach new

audiences

· Stay up to date with industry trends and best practices in marketing and consumer behaviour to continually

improve marketing efforts

· Assist in organising and participating in promotional events, trade shows, and exhibitions as needed

· Support the development and implementation of marketing budgets, forecasts, and timelines

Requirements:

· Proven experience in marketing within the art and craft or similar sector

· Strong understanding of digital marketing principles and techniques, including SEO, social media marketing, email

marketing, and content marketing

· Proficiency in using marketing analytics tools (e.g., Google Analytics) to track campaign performance and

generate insights

· Excellent written and verbal communication skills, with the ability to create engaging content and effectively

convey ideas

· Creative thinking and problem-solving skills, with a keen eye for detail

· Ability to multitask and prioritise tasks

· Strong interpersonal skills and the ability to work collaboratively in cross-functional teams

· Demonstrate the ability to think strategically and develop complete marketing plans

· Proactive and self-motivated with a passion for marketing and staying ahead of industry trends

Please send your CV and covering letter to barry.short@wigstonpaper.com

Wigston Creative Studio (WCS) is a division of Wigston Paper