Marketing Executive

Job content

Position overview and scope

This position will take the lead in regards to Communications and Marketing in reference to two of the Group’slegal entities - Tingdene Marinas (TML) and Tingdene Boat Sales (TBSL).

The role will have the primary responsibility to co-ordinate, monitor and review all aspects of TML and TBSL in regards to Communications and Marketing.

This position will report to the Group Marketing Manager and will also liaise with the relevant Directors across Tingdene Parks (TPL), TML and TBSL. As required, the role will assist with TPL matters.

Tingdene Holiday Parks Limited (THPL) will remain as a separate entity and its marketing, communications and social media will not be under the management of this role at this present time. However, interaction with the marketing and social media manager(s) for THPL will be required to ensure synergies are achieved and our practises are streamlined and consistent across the Tingdene Group.

Main responsibilities

• Assist in the development, creation and implementation of strategies that cover the full mixof communications and marketing tools, including digital, media, public relations, brandmarketing, advertising, events and the production of collateral
• Plan, deliver, monitor and review end-to-end digital and social media marketing campaignsacross all media platforms to generate leads, build brand awareness, promote incomegeneration, communicate events and build community
• Review and assist in the management of brand websites including administration, updates,and basic design
• Create, manage and re-forecast annual budgets
• Recording and submitting of marketing reports and progress to review and improvecampaign outcomes
• Compile new Company policy and strategy documents for digital and social mediamarketing and advertising working in line with any relevant regulatory bodies and laws
• Work alongside the digital agency to create, monitor and review digital campaigns
• To have strategy & analytics at the forefront of the companies digital and social mediamarketing approach measuring performance and driving ROI
• Research and implement good SEO practices
• Develop and uphold brand identity through brand guidelines
• Management and production of creative assets including literature, graphics, photographyand videography
• Assist in the overall financial and business development growth
• Be responsible for all aspects of the email marketing process, including planning, designing,testing, analysing and reporting
• Carry out competitor research and give insight into key marketing

Any additional tasks which may arise at the Board of Directors discretion. This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the Company.

Skill and experience requirements

• Experience of using Adobe Creative Suite, Word Press, Canva, MailChimp and Hootsuite
• Knowledge of SEO, Google Analytics, Google AdWords and Facebook AdsManager
• Creative flair and a keen eye for detail
• Excellent content and copywriting skills
• A sense of aesthetics and a love for great copy and engaging communication
• Enthusiastic with a hands-on approach and ‘get it done’ attitude

Job Types: Full-time, Permanent

Salary: £24,000.00-£35,000.00 per year

Benefits:

• Additional leave
• Employee discount
• On-site parking
• Referral programme
• Store discounts

Schedule:

• Monday to Friday

COVID-19 considerations:
The workplace is currently closed due to the Omicron variant, however the company will be returning to the office as soon as reasonable practicable to do so. We will likely return to working 3 days in the office and 2 days at home.

Work remotely:

• Temporarily due to COVID-19