Marketing Executive

☞ Zelo Digital Recruitment

View: 102

Update day: 28-04-2024

Location: Guildford South East

Category: Marketing / PR Sales

Industry: Banking Financial Services Investment Banking

Position: Associate

Job type: Full-time

Salary: £25,000 - £30,000

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Job content

Digital Marketing Executive - Guildford, United Kingdom - £25,000 - £30,000

Company Overview:

Our client is a prominent wealth management firm based in Guildford, dedicated to providing exceptional financial services and personalized wealth management solutions to high-net-worth individuals, families, and organizations. With a client-centric approach and a commitment to leveraging digital platforms, our client aims to enhance brand visibility, engage with target audiences, and drive business growth through effective digital marketing strategies.

Position Summary:

We are seeking a highly skilled and dynamic Digital Marketing Executive to join our client’s team. As a key member of the marketing department, you will be responsible for planning, implementing, and optimizing digital marketing campaigns across various online channels. Your expertise in digital marketing strategies, data analysis, and innovative approaches will be instrumental in driving brand awareness, lead generation, and customer engagement for our client.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.
  • Manage and optimize digital advertising campaigns across platforms such as Google Ads, social media, display advertising, and email marketing.
  • Conduct thorough keyword research and implement effective SEO strategies to improve organic search rankings and website traffic.
  • Create engaging and compelling content for digital channels, including websites, blogs, social media, and email newsletters.
  • Monitor, analyze, and report on key performance metrics using analytics tools to measure the effectiveness of digital marketing initiatives.
  • Collaborate with internal stakeholders to create and implement social media strategies that align with brand positioning and target audience engagement.
  • Stay updated on emerging digital marketing trends, tools, and best practices to drive innovation and continuous improvement.
  • Identify and implement opportunities for marketing automation, lead nurturing, and customer segmentation to enhance campaign effectiveness and lead conversion.
  • Monitor online reputation, respond to customer reviews, and manage online communities to maintain a positive brand image.
  • Collaborate with design and content teams to develop visually appealing and impactful digital assets, including graphics, videos, and infographics.
  • Conduct market research and competitor analysis to identify new digital marketing opportunities and optimize campaign performance.

    • Qualifications and Skills:

  • Proven experience in digital marketing, preferably within the financial services industry or a related field.
  • In-depth knowledge of digital marketing strategies, platforms, and tools, including SEO, SEM, social media advertising, email marketing, and analytics.
  • Strong analytical skills with the ability to interpret data and generate actionable insights to optimize campaign performance.
  • Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
  • Excellent written and verbal communication skills, with the ability to create engaging content for digital channels.
  • Creative thinking and problem-solving skills to develop innovative and effective digital marketing campaigns.
  • Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Collaborative mindset and the ability to work effectively within cross-functional teams.
  • Knowledge of financial services or wealth management industry is a plus.

    • Join our client’s team of dedicated professionals and play a crucial role in driving the digital marketing efforts of a leading wealth management firm. If you are passionate about digital marketing, innovative in your approach, and eager to contribute to business growth, we invite you to apply for the position of Digital Marketing Executive.

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    Deadline: 12-06-2024

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