Marketing Director - EMEA

☞ RELX

View: 103

Update day: 11-05-2024

Location: London

Category: Restaurant / Hotel / Tourism

Industry:

Job type: Full-time

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Marketing Director EMEA - Cirium - London / Hybrid

At Cirium, we are proud of our aviation heritage, which began in 1909. We continue to develop and re-invent ourselves to meet the challenges of our industry. Our people are at the centre of who we are. Whatever your background, you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes and love the air travel industry!
We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair, and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace.
Some things you might not know about Cirium:
Cirium supplies data and analytics to leading aviation and aerospace companies that you are familiar with - our data powers the aviation industry and supports seamless travel for millions worldwide.
Cirium has 14 offices worldwide and we celebrate our global diversity through events and networks throughout the year.
We are a strategic partner of IATA, the international air travel association of world airlines, we are recognized as the Aircraft Appraiser of the Year, an Aviation 100 Award, five times in the last several years.
One of our offices is alongside a runway and another has its own pub aptly called “The Goose”.
Cirium is part of Lexis Nexis Risk Solutions Group (LNRS), which is part of RELX, a FTSE 100 traded company.
Our benefits stand out - they even include two days a year for you to dedicate to the charitable activity of your choice.
Cirium and LNRS are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology.
Job Purpose:
This role reports to the Chief Marketing Officer and is “cross-utilized”, position, which means it is a management position and requires “hands-on”, campaign marketing for the EMEA region. You will have two/three direct reports. The position requires multiple marketing skills which include but are not limited to, campaign marketing (inbound and outbound), demand generation, digital marketing and program management. The purpose would be to:
  • Seamlessly continue operating key marketing programs.
  • Continue increasing Cirium’s market penetration.
  • Generate demand for solutions – target cross and up sell opportunities.
  • Execute and manage the regional campaign strategy, and work with sales leaders to agree outcomes and targets.
  • Ensure sales teams have the purposeful collateral and assets to assist them in customer interactions.
  • Automate elements of the campaign where possible.
  • Nurture sales ready leads to maximise opportunity of purchase and renewal.
Key Accountabilities/Responsibilities:
  • Partner with peer groups like the Market Development, Communications, Digital, Portfolio Marketing and Marketing Operations to ensure development of cohesive campaign plans.
  • Execute the campaign strategy and execute campaigns that are aligned to strategic themes.
  • Create marketing and communications assets in alignment with the content strategy.
  • Write campaign messages and execute the tactical plans.
  • Document customer needs and conduct research to effectively position the company in the region.
  • Implement a regional/country-based marketing campaign strategy and communications plan with key themes for region.
  • Adapt buyer personas developed by the global marketing team and localise for audience specific campaign.
  • Provide input to the global marketing and communications strategy region.
  • Measure and report on programme/campaign performance.
  • Optimise demand generation process and map to identified opportunities.
  • Measure and monitor campaign success criteria jointly with Product and Sales teams.
  • Partner with marketing events team to ensure we optimize our exposure.
Key Skills Required:
  • Demand generation.
  • Program management.
  • Campaign creation & management.
  • Campaign success criteria / evaluation.
  • Superior verbal and written skills in English.
  • Having additional marketing skills other than listed above would be an advantage.

Experience Required:
  • Bachelor’s degree in Marketing or equivalent.
  • Considerable direct marketing experience in software/solutions/information technology.
  • Experience in the airline/aerospace/travel sector would be a great benefit.
  • Successful launch and management of regional marketing campaigns.
  • Led a team of campaign and customer engagement professionals.
#LI-Hybrid
#LI-LT1
At Lexis Nexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
https://forms.office.com/r/eVgFxjLmAK
.
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Deadline: 25-06-2024

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