Marketing and Communications Manager

Job content

Summary

The impact of the pandemic and of lockdown has opened up new ways of working, and we wish to grasp these possibilities to strengthen our sustainability and engage with our audiences. We see this role as key in helping us to achieve this. Working in close collaboration with colleagues in visitor experience services, learning and community engagement, music and development fundraising, you will lead on key communications areas of activity for the Cathedral - brand, marketing and especially digital media - to promote the life and work of the Cathedral and to enable it to communicate digitally through livestreaming technology. You will be responsible for co-ordinating the digital media strategy, improving and managing the Cathedral website and growing our social media engagement through multiple platforms. This is a key post in helping us to ensure we are strengthening our organisational sustainability by embracing new technology to grow our income and deepen stakeholder engagement.

Key Responsibilities of the post

Strategic

Further develop, and co-ordinate the implementation of the Marketing and Communications Strategy in accordance with the Cathedral’s Master Plan, which:

• enhances visitor (in its widest sense) figures and raises commercial income (through secondary spend);
• strengthens stakeholder engagement across all areas of Cathedral activity;
• utilises new technology throughout all streams of marketing and communications activity;
• creates (and monitors the cost-effectiveness of) marketing plans specific to key areas of Cathedral activity such as engage with the congregation, grow membership of the patrons programme, promote and recruit for our choirs, engage with visitors before, during and after their visits.

Represent the Cathedral with a range of external organisations and individuals, including the media, to help embed the cathedral role and importance in the town’s and county’s spiritual, social, cultural and economic life.

Digital

Oversee the creation by an external agency of a new website capable of livestreaming, interactive user experiences and digital donation platforms.

Oversee the management of the Cathedral’s social media platforms including the production of tailored digital content by a part-time member of staff, and the tracking and evaluating of impacts through the gathering of analytics data.

Maintain a database of high quality images and film.

Brand

Oversee the brand strategy to ensure all internal and external communications are consistent with our brand identity and messaging

Be the guardian of our brand visual identity manual

Communications

Take forward the communications plan to:

• support key areas of Cathedral mission and activity
• respond effectively to any external issues that might impact on the Cathedral

Further develop existing relationships with media partners to grow the Cathedral’s profile in the town and county

Work closely with Diocesan and Association of English Cathedrals (AEC) colleagues in the dissemination of information and messaging

Person Specification

Essential Skills and Abilities

• Be in sympathy with the ethos of the Cathedral community and the wider community.
• Educated to degree level, a creative thinker with excellent organisational skills
• Experience of working in a marketing profession
• Experience of delivering digital campaigns and of creating and maintaining websites
• In-depth knowledge of developing and maintaining social media platforms
• Experience of in-house design and publishing software packages and their use
• In depth knowledge of film production and editing
• An ability to work on multiple levels and manage multiple demands

Desirable

• Excellent photography skills
• Qualification in marketing or digital media
• Experience of working within a faith-based organisation

Closing Date: 12 noon, Tuesday 6 July 2021

Interviews: Interviews will be conducted by Zoom on Monday 19 July from 2.00 pm. One or two preferred candidates will then be invited to attend the Cathedral for an interview and tour on Wednesday 21 July.

Part-time hours: 28 per week

Application Deadline: 06/07/2021

Job Types: Part-time, Permanent

Salary: £22,400.00 per year

Benefits:

• Company pension
• Employee discount
• On-site parking
• Sick pay

Schedule:

• Monday to Friday

COVID-19 considerations:
Mask wearing in all public areas, hand sanitising stations, social distancing

Work remotely:

• No