Marketing and Communications Manager

☞ Stagecoach

View: 101

Update day: 11-06-2024

Location: Gloucester South West

Category: Marketing / PR

Industry:

Job type: Full-time

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Job content

Salary
Our previous fantastic Marketing Manager has moved on to pastures new and we are now looking for the next Marketing and Communications Manager at Stagecoach West
At Stagecoach West we are proud to serve our local communities, providing local bus services in Bristol, Gloucestershire, Herefordshire, North Somerset, Oxfordshire, South Gloucestershire, Swindon, Wiltshire and West Northamptonshire. We are also excited to share that we operate the award winning Oxford Tube intercity coach service connecting Oxford and London 24 hours a day.
We play an important role in helping our customers and access work, education, health, shopping and leisure based activities.
Vital to our success is how we communicate with our customers, stakeholders and employees and the ability to look to new markets and products to encourage more people to give the bus a try.
We are looking for an enthusiastic Marketing Manager to lead our marketing team and deliver a marketing strategy and programme which will take us forward into the future. At a time when our customer travel patterns are evolving and more people are considering swapping the car for some or most journeys the opportunity is there to make your mark on the next chapter in our journey.
You will have the support of a small marketing team to help deliver your vision, however at Stagecoach West we are very hands on and will need you to roll your sleeves up and get involved in the detail too.
To be considered for the role we are looking for a Marketing and Communication Manager with at least 5 years experience in a similar role and a marketing based degree or diploma. You won’t need to have worked in the world of buses however an passion and understanding of the importance of our services to individuals, communities, local authorities and the part bus plays in the governments strategy for NetZero by 2050 would be a strong starting position.
The Marketing and Communication Manager will be responsible for:
  • Leading the marketing team to generate both tactical and PR led campaigns, to engage with a variety of target markets to promote our business, service offering and value for money tickets across the region for both bus and coach services
  • Leading on the development and delivery of all multi-media promotional campaigns, both direct and through agencies as required.
  • Providing guidance and drive the strategy for our digital channels; including, website, APP, email, social media and other digital platforms – ensuring audiences are kept up-to-date with timetables, ticket prices, promotions and other relevant information
  • Preparing marketing plans, ongoing leadership updates and post campaign reports
  • Developing and driving the delivery of the proactive PR strategy and supporting the business through business as usual reactive responses.
  • Overseeing all internal and external communication, ensuring consistency, accuracy and tone are to the high standards expected.
  • Preparation of the marketing budget in response to the commercial strategy
  • Overseeing all branded communication and material
  • Identify new market opportunities for customer acquisition and retention
  • Responsibility for developing your own stakeholder network in line with the company stakeholder strategy
Stagecoach workplace culture is one where everyone can be themselves and where all the differences our people bring to the business are celebrated. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation or age.
Location:
Stagecoach West Head Office 65 London Road Gloucester GL1 3HF
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Deadline: 26-07-2024

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