Insights Analyst
View: 106
Update day: 01-06-2024
Location: London
Category: Social Work / Community Services
Industry: Media Communication
Job type: Full-time
Job content
We’re looking for an Insight Analyst Awards to join our team in London as part of our Awards function.
We are currently looking for an experienced Insights Analyst to innovate and deliver reporting and dashboards capabilities into the Awards function of the business. The Insights Analyst will work closely with the Awards & Insight Team to unlock the commercial potential of the rich data sitting behind the Lion Awards.
LIONS organises and brings together the world’s greatest creative communicators from around the globe. Cannes Lions: The International Festival of Creativity - has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress. The LIONS portfolio includes Eurobest, Dubai Lynx and Spikes Asia, all of which provide a forum for celebration, learning and networking in those regions. We sit on data which we believe has the potential to unlock the creative community’s engagement with LIONS.
The role-holder will bring an ability to create both insight/analysis and will work to create a foundation to create BAU and new insight for Lions and contribute to the development of new products and deepen customer engagement. The role-holder will contribute to the development of original IP that fuels our content, membership and marketing as well as fuelling commercial and advisory products.
Key Responsibilities
The analyst will be a critical resource to:
Develop new analytical models and reports, testing various hypothesis to prove concepts to aid business decisions, develop new products
Support teams in engaging our customers by providing insights based on customer performance
Contribute to the creation of content-led marketing and content creation by identifying trends in advertising and marketing based on our data set
COMMERCIALLY LED / PRODUCT DEVELOPMENT
Participate in ideation, research and brainstorming activities to identify new and bold innovations in product development and evolution, drawing on insight and analytics expertise to create unique and new perspectives on our customers and their creative work
Participate in delivering projects, initiatives, and strategies to improve and deliver products based on insight, and ensure all activities are executed on time and to a high quality
Working across Awards customer and product dataset on ongoing and new projects around customer segmentation and analysis, awards product and customer performance reporting, collecting data-driven insights and that informs our customer strategy
INSIGHT / REPORTING and DATA ANALYTICS
Provide actionable insight and deliver the business objectives, combining various data sources to provide analysis of customer and product behaviours and overall business trends
Enable insight-powered customer engagement by collating and analysing information from a wealth of data and providing a clear coherent story - outputs may be presentation decks, dashboards etc
Using your strong investigative skills, interrogate and interpret data and communicate insights and recommendations on a range of business lenses
Develop scalable and efficient insight and analysis and transform data from multiple sources to obtain a unique insight for the business
Help teams make the best content by building understanding trends in advertising and marketing, communicating complex results/techniques in a way that is easy for a variety of stakeholders to understand
Proactively troubleshoot issues in data accuracy in both the database environment and within reports
Carry out ad hoc analysis and communicate findings in a concise and timely manner
Build and maintain reports, dashboards and metrics to help the business understand and optimise the Awards function, marketing activity and product development through a customer-centric lense
Your Experience
Bachelors / Masters in a quantitative degree (Statistics, Operation Research, Systems Engineering, Decisions Sciences, Applied Math, Economics, etc.)
2+ years of generating insight/analysis in a commercial environment, for example working in Marketing, CPG (FMCG), Retail, Banking, Consulting, B2B etc.
Commercial finance background preferred, highly numerate and excellent attention to detail, sound grasp of analysis and modeling techniques
Advanced knowledge of MS Excel, Visualisation fundamentals & tools e.g. Tableau
Experience in manipulating large data sets, handling and interpreting quantitative data and mining data from multiple sources
Experience in Ability to take the initiative, work independently & be curious
Experience collaborating with other people, both technical and non-technical and Excellent communication skills, both written and oral and the ability to simply communicate complex analysis
Highly organized, with solid project management skills and ability to meet deadlines
Ability to work effectively in a fast-paced environment and adapt to shifting priorities and work calmly and with accuracy under pressure
A team player
What We Offer
Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.
25 days of holiday per year – with the option to buy or sell between 1-5 days
Great learning and development opportunities
Pension, Private Medical and Dental Insurance plans
Life Assurance; Income Protection and Critical Illness covers
Option to opt into the Ascential Shares Scheme
Volunteering opportunities
Season ticket loans
We also place great importance on health, lifestyle and wellbeing consistently, and offer flexible benefit packages.
Inclusive Workforce
At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.
Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.
For more information on our culture, visit Ascential.com.
About Lions
We’ve been championing creativity since 1954. Today, we’re the world’s biggest festival for the creative and marketing communications, entertainment, design and tech industries.
Join us, and you’ll be joining an events company with a strong purpose – we believe in our product, and that creativity can save the world. We have a truly global outlook, allowing you to speak to some of the world’s most fast moving and exciting businesses
Deadline: 16-07-2024
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